Barclays UK

Barclaycard launches new marketing campaign

Press Release   •   Nov 15, 2011 08:19 GMT

New campaign to include Barclaycard’s biggest ever outdoor advertising drive

Barclaycard is to launch a new marketing campaign, which will include press, online and outdoor advertising, on 14th November. The campaign will launch the company’s new tagline, ‘Barclaycard. Easier’, and forms part of a wider marketing strategy to build relevance and consideration amongst mainstream consumer and retailer audiences.

To help bring the ‘easier’ message to life, it will feature Barclaycard’s contactless offering, demonstrating how the technology helps make its payments quicker and easier.

Scheduled to run in the lead up to Christmas, the campaign will be Barclaycard’s biggest outdoor advertising campaign ever and its first national campaign since 2004. Combined with press (national, consumer lifestyle and trade) and social media, it will offer significant brand exposure amongst core business and consumer audiences.

Alongside this activity, Barclaycard is implementing a PR and social media campaign around making people’s Christmas a little easier this year. There will be a number of amazing experiences for consumers to win through the Barclaycard Facebook page as well as helpful hints to manage spending and it will launch on the 1st December.

Gary Twelvetree, Global Brand Director, Barclaycard, comments: “Our Christmas marketing campaign will be delivered in a fresh and modern way showing how Barclaycard makes this busy time of year a bit easier. By making budgeting and payments easier, we’ll help our customers get on with what’s important to them.

“The new campaign will cover the broad spectrum of products and services we offer our customers, helping raise awareness of Barclaycard as a payments provider and build relevance and consideration with our audience.”

The two-month campaign was created by BBH, with media planning and buying from Walker Media, and digital support from Dare.