Rodenstock has named BBR Optometry as the 2015 Rodenstock Centre of Excellence, at its prestigious annual awards ceremony.
The Hereford opticians, who retained the award, was presented with the trophy for overall best-performing practice for 2015. It also scooped an award for its success in dispensing Solitaire 2 coated lenses.
Burnett Hodd & Jenkins, Sidcup was named runner-up in the Centre of Excellence, while Peepers, Banbury came third.
More than 250 Rodenstock Club members attended the lunch and awards ceremony on 16 December at the Jumeirah Carlton Tower in Knightsbridge, where practices from across the UK competed in a number of product specific categories, as well as marketing.
Full list of winners:
- Centre of Excellence 1st place – BBR Optometry, Hereford
- Centre of Excellence 2nd place – Burnett Hodd & Jenkins, Sidcup
- Centre of Excellence 3rd place – Peepers, Banbury
- Marketing Initiative – Turners VisionCare, Bridgwater
- Licence Brand Eyewear – Burnett Hodd & Jenkins, Sidcup
- Wimbledon Sunglasses– DJ Bull Optometrists, Burnham-on-Sea
- Rodenstock Eyewear – Burnett Hodd & Jenkins, Sidcup
- Ergo Lens – Claudine Ickeringill, Chichester
- Perfection Category Lens – Memory Opticians, Salisbury
- Solitaire 2 Coating - BBR Optometry, Hereford
The winners will join Rodenstock in March 2016 on a trip to Muscat in Oman, to enjoy the the lesser-known treasures of the Arabian Peninsula.
Following a three-course lunch, guests were entertained by Michael Portillo, who reflected on his time as a former Cabinet Minister and his more current role of a ‘Great Railway Journeys’ broadcaster.
Looking back at the past year, Rodenstock Managing Director Niels Jensen told guests that it was obvious that the optical landscape in the UK had undergone tremendous changes over the past 10–15 years, from being a sector made up of about 50/50% independents/multiples to possibly 25/75% at present. This might suggest that there would soon not be many independent opticians on the High Street, however, he was convinced that during 2015 independent opticians had either embarked on a U-turn or accelerated one that was underway.
‘In recent years we introduced a Marketing Initiative Award to our Rodenstock Club Awards, because we recognise the importance of a strong marketing strategy for independent optical practices.
We received an overwhelming number of entries this year, which demonstrates the increased commitment of our customers to marketing all aspects of their practice and how best to differentiate the independent practice’ he stated.
Rodenstock work with our customers to assist them with a wide range of marketing initiatives, such as local events, brand awareness, social media, visual merchandising, all required to create a clearly defined marketing strategy from start to finish‘ he concluded.
Rodenstock is Germany’s leading manufacturer of ophthalmic lenses and spectacle frames. The company, which was founded in 1877, is based in Munich and has a worldwide workforce of approximately 4,300 and is represented in more than 80 countries with sales subsidiaries and distribution partners.
Rodenstock maintains production sites at a total of 14 locations in 12 countries, including Kent UK.
Rodenstock is a licensed partner for Porsche Design, Mercedes-Benz Style, Claudia Schiffer, Jil Sander and Wimbledon Eyewear.