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Belgium beer market: Exports affected by excise increases in France

Press Release   •   Aug 12, 2013 11:31 BST

Proposed excise increases in France could pose difficulties for exports in the Belgium beer market in the future. A newly instated government brings a measure of stability to Belgium. On-premise sales face further decline.

As Belgium relies heaviliy on export, especially given the continued decline in on-premise as a result of new legislation concerning sales records, coupled with the smoking ban, the proposed changes to the French excise duties could strike a heavy blow to the Belgian beer market.

Horeca owners have been forced to purchase the new Black Box till system which keeps track of the moment that an item is served to a customer, as well as the server providing the service.

The slight recovery that 2011 showed in beer consumption unfortunately did not continue in 2012 as beer volumes have dropped by almost 4%.

Export of Belgian beers has grown by 70% over the past 10 years and today 60% of the total beer production in Belgium is being exported.

Speciality beers are starting to climb in popularity with consumers. Duvel, holding fifth place in Belgium, demonstrated excellent growth of 39%

For more information on the Belgium beer market, please click here: Belgium beer market

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