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Bentley Motors to create over 1,000 jobs in the UK

Press Release   •   Jul 23, 2013 15:15 BST

Luxury car manufacturer Bentley Motors today revealed its plans to develop a new model, which will create over 1,000 jobs in the UK.

Bentley Motors will invest £800m into its British factory to build its first-ever SUV model, the latest boost for the UK's luxury car industry that follows British rival Jaguar's decision to move into the fast-growing high-end utility vehicle market.

The new vehicle, dubbed "the most luxurious and most powerful SUV in the market" by the Volkswagen-owned company, will go on sale in 2016, Bentley said on Tuesday.

It will be Bentley's fourth model joining the Flying Spur, Continental GT and the Mulsanne.

Bentley's move into the SUV market follows a similar strategy by Jaguar to move its brand away from traditional saloons and sports cars into a booming market dominated by German luxury giants Mercedes-Benz, BMW and Audi.

SUVs and compact vehicles have become one of the luxury car industry's most profitable segments, and coveted marques such as Porsche have trod a fine line between diluting brand image and broadening the potential customer base.

Chairman of Volkswagen Martin Winterkorn said: "The Volkswagen Group believes in the UK as a competitive location for industrial production.

"Together we will make this new Bentley another true Bentley - powerful, exclusive and successful."

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