BeSafe UK

BeSafe is launching a new car seat

Press Release   •   Aug 19, 2013 10:00 BST

The 2nd of July, BeSafe will be officially launching their new car seat, iZi Plus. For many years BeSafe has been one of the largest producers of rear-facing car seats in Scandinavia. For iZi Plus we have applied all this experience into one product.

iZi Plus is a belt mounted child car seat, Swedish Plus Test Approved up to 25kg. iZi Plus, enjoys many of the same fantastic features as the popular iZi Kid and iZi Combi models; SIP- Side Impact Protection, magnetic harness ‘tidy’, body hugger for extra comfort and so much more. In addition to this, we have updated iZi Plus with an extremely fast and simple installation system, still with a mechanical front brace, but now with even simpler belt tensioning and routing, The best sleeping position, which can be adjusted while driving, and an integrated support-leg with indicators clearly showing green if correctly installed.

A car seat that grows with your child
iZi Plus is equally suited to a six-month baby as a five year old child. A soft body hugger helps the baby to be centered in the seat and sit securely. The best sleeping position prevents the child’s head “falling” forward and enables the child to travel comfortably and safely. iZi Plus offers 8 degrees more angle than many seats. Thanks to the headrest and harness adjust it grows with a simple one hand action, so
parents never have to worry about the strap or side impact protection being positioned incorrectly.

As your child grows you can create more room by raising the headrest.
This seat, as all in the BeSafe range, also allow you to make extra space for the legs, something unique to BeSafe.

iZi Plus has completed the world’s toughest crash tests and passed the Plus Test
up to 25 kg, giving longer product life up to 5 years.

BeSafe iZi Plus has it’s own muscles!
iZi Plus offers consumers a quick and easy installation with the vehicle’s three-point belt.
The mechanical front brace does all the work to give a firm fit everytime!

The integrated safety support leg provides additional security by indicating green for correct installation.

BeSafe has developed and produced seats since 1986. Safety is always the focus, and we have over the years won several Best in Test awards for our products.

Combining high-quality, innovative features and ease of use, we always seek to best meet consumer


The BeSafe range includes pregnant belts, infant carriers, car seats, booster seats, bicycle seats and bicycle helmets.

Our product development department has a strong focus on safety, which always results in new BeSafe products being launched with innovative patents and new features, all to achieve increased safety. To do this we invested large sums annually on research and development and also collaborate with research institutes and organizations promoting road safety worldwide.