Betsson Group

Betsson Group becomes Official European Betting Partner of Alfa Romeo Racing

Press release   •   May 10, 2019 10:58 CEST

From the race in Barcelona and during all further European GP events, in 2019, Betsson Group, one of the world’s largest gaming groups, will be the new exclusive Official European Betting Partner for Alfa Romeo Racing. It is a multi-brand deal for 2019 including key group brands such as Betsafe, Betsson and StarCasinò.

The Betsafe brand will be the first group brand that will be on the Alfa Romeo Racing Car at the GP in Barcelona. Famous for engaging fans, Betsson Group brands will use the sponsorship to create exclusive and innovative content, while also offering fans bespoke betting offers and money-can’t-buy experiences in the world of racing.

Frédéric Vasseur, Team Principal Alfa Romeo Racing and CEO Sauber Motorsport AG:
“Betsson competes in a playing field where you are constantly challenged, where the competition tries as hard as you do to win and to be the best in the world. That is very similar to what we’re trying to achieve at Alfa Romeo Racing. We are confident that we will have a successful collaboration which will support us in our mission of fighting for ambitious results in 2019.”

Jesper Svensson, CEO Betsson Group:
“Betsson Group has a long history in racing, it’s part of our DNA and we are absolutely delighted to have progressed this deal to take our spot on the Formula One starting grid with Alfa Romeo Racing. We are hugely impressed with the team and can’t wait to be working with them. We wish Kimi, Antonio and the entire team all the very best for a successful 2019 and are looking forward to being involved in supporting the team to achieve huge success.” 

For more information, please contact

Media contact Betsson Group:

Johann Alexander, PR & Sponsorship Activation Manager, johann.alexander@betssongroup.com,+44 7958 228 141

Robin Olenius, SE Press Contact,
robin.olenius@betssongroup.com, +46 761 80 5543

Media contact Alfa Romeo Racing:

Thomas Hofmann, Head of Communications, thomas.hofmann@sauber-group.com

Justine Hoffmann, Senior Communications Manager,
justine.hoffmann@sauber-group.com,+41 79 774 03 12

Will Ponissi, Senior Communications Manager,
william.ponissi@sauber-group.com,+41 79 591 57 85

About Betsson Group
With 17 brands, including Betsafe.com, Betsson.com, NordicBet.com and CasinoEuro, offering Sportsbook, Casino and other games, Betsson Group is one of the world’s largest gaming groups, at the heart of entertainment for over five decades. The company’s vision is to provide the best customer experience in the industry – listening to, and learning from, its customers, and then exceeding their expectations. Betsson Group is wholly owned by Betsson AB – listed on Nasdaq Stockholm Large Cap.

About Sauber Group of Companies
The Sauber Group of Companies is composed of three entities – Sauber Motorsport AG, which operates the Formula One team – Sauber Engineering AG, which focuses on prototype development and additive manufacturing – and Sauber Aerodynamik AG, which conducts full- and model-scale testing in the factory’s state-of-the-art wind tunnel and creates groundbreaking innovations in the field of aerodynamics. The companies collaborate closely to apply the expertise of over 450 dedicated individuals at the headquarter in Hinwil, Switzerland, to all internal and external projects. Since its founding in 1970, the passion for racing has been at the heart of Sauber. For over 45 years, the innovative Swiss company has been setting standards in the design, development and construction of race cars for various championship series, such as Formula One, DTM, and WEC. Following its own Formula One debut in 1993, Sauber Motorsport AG has established one of the few traditional and privately held teams in the sport. After 25 years of competition in Formula One, the company launched a long-term partnership with Title Sponsor Alfa Romeo in 2018 and enters the 2019 championship under the Team name Alfa Romeo Racing.