Brandlective Communications Ltd

Blue Branch reveals the 5 must-haves for leadership success

Press release   •   Mar 15, 2018 13:52 GMT

When it comes to talent acquisition, leadership skills are one of the most sought-after traits for Edinburgh-based Blue Branch. The direct sales and marketing expert seeks out leadership skills and also develops them, and the firm has revealed the must-haves for leadership success.

Blue Branch: About the company.

Leadership skills are one of the things that Blue Branch focus on when it comes to developing talent, and the company has revealed the five must-haves for leadership success.

1. Communication

At Blue Branch they emphasise the importance of effective communication, arguing that communication is vital for both professional and personal success. The event-marketing expert believes that to be a successful leader, excellent communication skills are imperative.Managing Director, Rania Noumaan believes that the most effective leaders recognise that they must approach different types of individuals in specific ways and adapt their leadership style.

2. Emotional Intelligence

Often overlooked by people who believe that emotions shouldn’t come into business, Blue Branch argue that emotional intelligence is critical for effectively managing and motivating people. Emotional intelligence is defined as “the capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically.”

The firm contends that those with emotional intelligence can sense and recognise moods and emotions of their team and therefore can control disruptive emotions and motivate and manage people to achieve their goals.

3.They are coaches

Blue Branch contends that the most effective leaders are coaches, not bosses. The management style of commanding and controlling is out of date, and instead, the most effective leaders act as a coach, supporting, advising and guiding team members instead of giving commands.Blue Branch argues that a leaders role is to help the team to learn, grow and develop.

4. Appreciation and recognition

Blue Branch believe that a leader that appreciates and recognises the efforts of others takes time to connect with team members, allowing them to share their thoughts and make them feel heard and valued. The best leaders also recognise the efforts of their team and give them praise for their contribution.

5. Great Interpersonal Skills

At Blue Branch, they emphasise the importance of relationship building, and they argue that interpersonal skills are essential. The Edinburgh-based firm believes that a leader with practical interpersonal skills can quickly build rapport, can see things from other people’s perspective and will actively listen to understand any ideas put forward.

Blue Branch is an Edinburgh-based event-marketing firm. They go above and beyond to create a unique marketing service. They are passionate about providing outstanding service to both client and consumer, and they believe in not only providing a first class marketing service but also building brand loyalty. Managing Director, Rania Noumaan is urging aspiring entrepreneurs to work on implementing the above attributes to progress their career.


Rania Noumaan: MD

0131 281 1153

Blue Branch is an Event Promotions company based in Edinburgh. Formed due to the ever-growing demand for alternative marketing strategies, at Blue Branch we specialise in Event Marketing campaigns. We send clear messages directly to consumers without the use of high cost commercial marketing strategies. Each marketing campaign is delivered on a face-to-face basis, letting our representatives build relationships with customers from the first point of contact at event venues.