Blueair Debuts Revolutionary Sense Air Purifier

Press Release   •   Oct 18, 2012 15:58 BST

Stockholm, Sweden, October 18, 2012 – Blueair, a global provider of premium indoor air puri- fiers, has debuted their radically new Blueair Sense indoor air cleaner across the United States, China and Taiwan. The Blueair Sense represents an impressive step forward in both technology and design.

Removing practically all allergens, viruses and other pollutants from indoor air, the Blueair Sense embraces a radical design approach and new technologies to enhance and improve the home air cleaning experience.

A world-first feature of the Blueair Sense is its unique interactive motion-sensitive tempered glass top, which delivers increased simplicity and ease of use. The futuristic top replaces the physical use of a knob, allowing users to change air-cleaning speed with simple, gentle hand movements just above the scratchproof surface, providing a richer customer experience.

The air cleaner has already won recognition in 2012 for its design innovation, including being se- lected a finalist in the first International Housewares Association Innovation Awards and winning a Japan Institute of Design Promotion (JDP) 2012 G-mark ‘Good Design Award’. The radical design and technology also saw the air cleaner nominated as one of 35 finalists in early October for the prestigious 2012 Swedish Design Award “Design S” out of a total 220 contenders.

“The Blueair Sense raises the bar both for home owners wanting to breathe air as pure as nature intended and those who suffer from allergies,” said Herman Pihlträd, Blueair US president. “Designed to blend seamlessly into even the most avant-garde home and office environments with a contemporary glass and steel design, the Blueair Sense employs second generation HepaSilent Plus air technology to efficiently clean indoor air of all harmful pollutants.”

The Blueair Sense is available in an enticing palette of six colors ranging from Polar White and Graphite Black to Powder Pink in a celebration of Blueair’s desire to embrace a human touch and the user’s interaction with the finished product.

Innovated with love in Sweden and designed by the globally acclaimed Swedish architecture and design studio, Clausson Koivisto Rune, the Blueair Sense has impeccable environmental cre- dentials with 100% recyclable materials such as steel and glass used in its construction. And its ultra-silent fan uses less electricity than a low-energy light bulb. 

“Owners will experience years of improved wellbeing, health and pleasure with the Blueair Sense and its blockbusting, cool design that makes the unit a natural part of the modern home or small office as a fridge or vacuum cleaner,” said Herman Pihlträd.

The Sense will be initially launched in the USA through premium design channels with availability both in-stores and online. The recommended retail price is USD 479.00. Key retail outlets during the initial launch phase are Gracious Home and In China, consumers will be able to find Blueair’s award winning air cleaners in around 200 department stores in 25 Chinese provinces and 43 cities. 

For more information contact:

Jonas Holst, Head of International Sales & Marketing Tel: +46 8 679 45 07

Public Relations

David Noble, Lupo Publicity, London, UK Tel: +44 7785 302 694

About Blueair

Sold in over 50 countries around the world, Blueair delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commit- ment to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants. For more information about Blueair, please visit