The interactive map was designed and developed by blueprint.tv in order for viewers to see how various companies throughout Europe have worked with private equity to become better businesses. Viewers are able to pick a country and zoom in on case studies of businesses in that particular country which have received private equity investment - from small start-ups to larger multinational companies, across sectors including business and industrial products to consumer goods and retail or communications.
Alongside the interactive “private equity at work” map, blueprint.tv also conceived and created an animated video for the EVCA to demonstrate how private equity investment works. The video is featured alongside the interactive map on the EVCA’s homepage and was recently launched to explain the process and benefits of private equity investment. The short animation uses the concept of a box travelling through a factory to show the various stages that a company may go through within the private equity and venture capital markets.
Emma Thorpe, Head of Communications for the EVCA said: "These projects were a real challenge for the EVCA but through them we have succeeded in establishing new digital communication channels, meaning we can project our messages to a wider audience. In addition to their design and development skills, blueprint.tv have an excellent understanding of commercial decision making and we are happy to recommend them to other ambitious organisations."
Mungo Park, Managing Director of blueprint.tv said: “We were delighted
to work with the EVCA on both their interactive map and animated video.
The key communication objectives for both projects was to explain how
private equity works and how companies can benefit from private equity
or venture capital investment. Whilst the disciplines of creating an
interactive map and 3D animation are obviously different, the most
important thing for us was to create engaging content to deliver these
messages for the EVCA.”
- The European Private Equity and Venture Capital Association (EVCA) is the voice of private equity and is responsible for the industry’s professional standards. The EVCA is based in Brussels and represents 700 member firms and 400 associate members.
- For the EVCA media queries, please contact James Crisp, Media Manager, D: +32 2749 95 19 M: +32 476 75 06 79; email@example.com
- To explore the blueprint.tv / the EVCA interactive map, please visit: http://evca.eu/business-builders/
- To watch the blueprint.tv / the EVCA animation “how private equity works”, please visit: http://evca.eu/what-is-private-equity/
blueprint.tv is an international video production and digital agency. Our clients communicate and market through the moving image. We have offices in London, Toronto and Cape Town.
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Press contact: Aimee Parnell, Producer, +44 20 7395 9760