Leaflet Response and Brand Awareness are two separate things. You can get a good response from a relatively small leafleting campaign, but this will not develop your brand awareness.
Brand awareness is an area that most companies strive for, but only the very serious advertisers will ever achieve.
The likes of car manufacturers, mobile phone companies, soft drink brands, supermarkets are the ones that instantly spring to mind. How have they done this? By continual advertising and being in front of most of the population every day of the year.
Companies do make it work by carrying out leaflet distribution or catalogue distribution at regular intervals over a long period of time, often a number of years, consumers then start to expect and may even wait for the arrival of the item. Facebook
Leaflet Distribution, As one of the leading leaflet distributors in the UK, DPDS Nationwide are able to secure the best prices and services on leaflet door to door delivery and distribution within any area of the UK - local or national.
With its unique blend of experience and flexibility, DPDS distribution continues to break new ground with a broad range of specialist distribution services including product sampling, radial or demographic door to door promotional, brochure distribution and leaflet delivery.