Open Water

Branding and Design Agency Open Water Inspired By the 2012 Olympic Games

Press Release   •   Aug 25, 2012 15:27 BST

Open Water a UK branding, marketing and graphic design agency has revealed how the London 2012 Olympic Games have inspired the branding and design industry. The Kent based agency has helped companies in a wide variety of industries build and establish exciting brands. Unique and eye-catching designs help promote products and services and build effective client relationships.

The company believe the London 2012 logo can inspire companies to create brands which reflect their personality. When the Olympic logo was first revealed, it was criticised by many due to its hard to love, confrontational and simply weird design. But the logo was the start of something big and ambitious. The design wasn’t just about a logo, but a 2012 signature look, a visual language and a brand experience. Established by Wolff Olins, the logo wasn’t pretty or nice, but showed how a powerful brand can direct, drive and inspire with a single image.

From the fantastic flood lights on the stadium to the exciting pictograms used throughout, creativity and inspiration seemed to flood out of that single vision. So like it or not, what the 2012 brand did was capture the energy, diversity, fun, fragments of greatness and plain weirdness that seems to be at the centre of the British identity. Everybody knows about the history and the colonialism, but we needed a brand to explain who we are now.

Just like the 2012 branding Britain has never been universally liked, immediately understood or easy on the eye. And like the logo, people underestimated just what we were capable of. So if you don't love it already then you should try, because as all brands should, the logo perfectly captures our new Britannia identity. Open Water are design and branding experts who create tailor made, effective solutions for a wide range of businesses. Visit their website today for more information.
Philip Hansen
Open Water
Barham Court, Teston, Maidstone
ME18 5BZ

We're a Design & Branding agency in Kent. Working with companies of all sizes,  we can offer big and beautiful ideas for your Brand Image & Graphic Design.