A new global case study into how social media recruited thousands of people from over 140 countries in the world was presented during London's Social Media Week. A Conversation on Social Recruitment, hosted by BraveNewTalent.com, the social recruiting platform, also explored the concept, capabilities and relevance of social recruitment.
Sam Michel, CEO of Chinwag and organiser of Social Media Week London said: "BraveNewTalent's event clearly demonstrates that interest in social media and the opportunities it brings has moved beyond the boundaries of a digital clique." Speakers Lucian Tarnowski, CEO of BraveNewTalent; Alex Hoye, CEO of Latitude Group; and Matt Alder, Founder of Metashift; discussed with attendees social recruitment definitions, examples and important considerations.
BraveNewTalent presented information about how social media was used to recruit delegates for One Young World, the world's largest youth leadership summit currently being held in London (8-10 February). Founded by David Jones and Kate Robertson of Euro RSCG Worldwide to find new solutions to global issues, social media brought hundreds of people under 25, from over 100 countries, together with counsellors including Archbishop Desmond Tutu, Bob Geldof and Muhammad Yunus. The BraveNewTalent campaign, incorporating all major social media channels and tactics, reached over 15 million people and elicited 100,000 votes for potential delegates from 140 countries.
Alex Hoye, CEO of Latitude Group said: "Social media has endured a lot of buzz but now we’re starting to see action. Used properly, as with One Young World, it is a highly effective engagement channel." At the event, attendees agreed with the premise that social recruitment meant engagement and conversation rather than advertising, making scalability an important consideration. The sheer weight of interaction will require good tools and communication management to ensure the expectedly rapid rise of social recruitment will be successful.
Lucian Tarnowski, CEO of BraveNewTalent said: "One Young World has been the perfect global case study for the power of the social web on recruitment. We worked with every major social media channel, in every way possible, to source talented people and can now bring this insight to the corporate world."
BraveNewTalent.com is a social recruiting site that brings social media to employers in a simple and safe way. The site allows employers to create and foster communities of interested and engaged candidates. This reduces the communication gap between candidates and employers as well as creating far more cost-effective and efficient employer engagement.