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Brazil cotton wool market: R$361 million industry in 2017

Press Release   •   Jul 29, 2013 16:53 BST

Hypermarcas SA is the leader in the Brazil cotton wool market with a 36% value share. The company's position benefits from a large portfolio of beauty and personal care and health products since the acquisition of York in 2010. It therefore has very strong presence in health and beauty retailers, including parapharmacies/drugstores, one of the key distribution channels for the category.

The 2012 growth of cotton wool/buds/pads retail volume sales was similar to 2011, despite increasing disposable income among Brazilian consumers over the review period. Manufacturers have not invested in marketing or new product innovation. As a result, there has been little incentive for consumers to apply rising incomes to more consumption of cotton wool/buds/pads, or to more expensive products. Current value sales increase by 3%, boosted by a 2% unit price increase caused primarily by the rising cost of cotton.

Cotton wool/buds/pads is expected to see CAGRs of 1% in both retail volume and constant value CAGRs over the forecast period; an anaemic performance due to the maturity of the market and manufacturers' lack of innovation and investment in advertising and marketing. Cotton wool/buds/pads will continue to suffer from the fact that companies prefer to focus on more profitable tissue and hygiene categories.

For more information on the Brazil cotton wool market, please click here: Brazil cotton wool market

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