Brazil sanitary ware market: $1.7 billion industry in 2018

Press release   •   May 01, 2013 13:48 BST

The Brazil sanitary ware market is expected to reach a value of $1.7 billion by the end of 2018, after witnessing rapid growth in the 2013-2018 period. The south east and the north eastern regions have the highest contribution in the sales volume of sanitary ware products in Brazil. These regions have the advantage of both the high population as well as economic strength. During last one decade, Brazil has witnessed an unprecedented growth and has emerged as a power house in the Latin America region. It is one of the fastest growing economies in the world and is currently the seventh largest economy which clearly indicates the potential of Brazil.

The economic recession which originated from the USA led to the slowdown of the Brazilian economy but Brazil has emerged among the first few nations to register a recovery in their economy. Some of the industries in Brazil have been able to draw the benefit from the slowdown in the American economy as more and more investors across the globe have started investing in the emerging economies like Brazil due to high potential of the emerging economies.

The real estate sector is one of such industries in Brazil which has successfully derived the advantage from the slowdown situation. The international players have started investing in the real estate projects across Brazil as they are expecting high returns because of the increasing demand for residential and commercial establishments in Brazil.

Roca Brasil and Deca are the leading players in the sanitary ware market and command over 70% of the sanitary ware sales in the country. Deca is expected to gain more share in near future as it has recently acquired the Ideal Standard Company which would help Deca to increase its production capacity as well as its customer base. Other leading companies in the Brazilian sanitary ware industry are Fiori, ICASA, Hervy, Eternit, etc.

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