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Brazilian takeaway market driven by the popularity of Japanese and Chinese food

Press Release   •   Dec 06, 2013 10:25 GMT

The Brazilian takeaway market has been forecast to experience constant value sales increase at a compound annual growth rate (CAGR) of 4% and the number of outlets to increase at a CAGR of 2% over the next five years. Other takeaway should outperform with a constant value CAGR of 8%.

Consumption of fast food in Brazil is extensive with nearly one in two Brazilians consuming this type of food. Major fast food chains can follow the lead of snack bars and use attributes typical of traditional Brazilian food to create more opportunities.

Key drivers such as more women entering the workforce and lack of time due to busy lifestyles in the largest urban centres are positively influencing consumption within the Brazilian takeaway sector.

Besides this, Japanese and Chinese food included in the other takeaway category are perceived as healthier options during lunch breaks amongst consumers than independent outlets and/or fast food options.

The most popular other takeaway option in Brazil is Chinese food in which the first operators in Brazil with this type of cuisine like Lig Lig and China in Box were pioneers in this category.

China in Box, Domino's Pizza and Lig Lig from RHS Franchising, Grupo Úmbria and Central Development Service, respectively, remained the top players within the Brazilian takeaway market through 2012, accounting for 75% of value sales.

Amongst them, Lig Lig saw the biggest increase in market share from 3% in 2011 to 11% in 2012 mostly due to the rapid expansion of its opening stores (from 14 in 2011 to 38 in 2012).

The company is present mainly in the south and southeast regions of Brazil and plans to increase its number of outlets mainly in countryside of metropolitan areas.

For more information on the Brazilian takeaway market, see the latest research: Brazilian Takeaway Market

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