Papillon Solutions

Call for designers to join new luxury online fashion and lifestyle store Niiche

Press Release   •   Dec 11, 2013 16:11 GMT

A new online fashion and lifestyle store which is set to launch the very best in UK design talent is calling for designers to be showcased on their site.

Niiche ( has been created to support, showcase and flaunt the work of talented individuals and brands. It’s a place for the next generation of designers to sell their products and create a name for themselves. So if you’ve got ideas on being the next top fashion or product designer, show the world your talent and join Niiche.

With top designers such as Sir Paul Smith recently commenting on the BBC how difficult it is for emerging designers to get the recognition they deserve, founder and managing director Abbie Hartshorn explains why it is so important for Niiche to showcase the very best in home-grown talent:

“Our mission is to help designers to succeed in not only selling their products, but also developing and growing their businesses,” explains Abbie. “We’re opening up a world of opportunities for the design stars of the future, to bring our customers fabulous new fashion and luxury products today.”

As a budding entrepreneur herself, Hartshorn understands only too well the struggles faced by emerging talent looking to launch their products onto the market. With a background in advertising, marketing and business development, Hartshorn brings a wealth of knowledge and experience to Niiche, which was lauded as one of five promising start-ups by Sir Richard Branson at Virgin Startup in October this year.

“Meeting Sir Richard was such a motivating experience,” says Abbie. “We were absolutely thrilled to have been picked to showcase at the Virgin Startup event, and to meet such an inspirational figure in the world of business. Since the event, we have really forged ahead in creating an innovative online platform which is designed specifically with our designers and makers in mind. If you are an upcoming designer creating unique and luxury products we would love to hear from you.”

By joining Niiche, you will receive unparalleled exposure on the website, with your very own brand page showcasing products, great SEO and a high volume of traffic, plus extra exposure through regular marketing campaigns. Added to this, you will receive continued advice and support, with a free brand analysis report and the opportunity to join the Niiche community and support network. You can also access expert marketing and design services to help with every aspect of building your brand.

For more information and to apply to join this exclusive website for British design talent, visit or contact

For media enquiries please contact: Rebecca Miller on 07956 268441 or

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  • Niiche was launched on 31st October 2013, and already showcases and sells the work of 6 talented and exclusive British designers.

  • The website includes clothing, jewellery, furniture and homeware, and offers free delivery for orders from the UK.