Lindsay Ephgrave PR

Cambridge company TAG brings logos to life and leads the way in 3D animation

Press Release   •   Feb 16, 2011 09:21 GMT

Marketing and design experts from Cambridgeshire based agency TAG are set to change the face of companies in 2011 – as they work with an increasing number of customers who want their two dimensional logos brought to life.

TAG, which has been creating marketing and packaging solutions for household names for 24 years has most recently been brought on board by Cambridge University Press to design and programme a 3D rendered animation logo ‘sting’ – to enable the company to bring their logo to life within all their electronic and video media.

Simon Wheeler, Account Director at TAG. “Cambridge University Press gave us their logo as a picture, in a traditional 2D format, and we have then used very complex 3D software to create layers, depth, different colours and angles to show how this 2D logo would look if it were a real object in your hand. Once we did this we then had to render that object, again using very specialist software, which turned it from a series of still images into a cohesive three dimensional object. Only then can you move that object around in space and add lighting to it so that it’s illuminated from a particular angle - just as you would with a real object in the studio.

“With technology advancing so quickly and becoming more interactive, social media becoming a norm, this type of 3D logo will only become more popular. The wonderful thing is that with 3D you are really only limited by your imagination in terms of what can be achieved – you can add sound, voice-overs, opt for HD, standard definition or widescreen format.”

While this type of interactive approach to logos is on the increase TAG does point out that going down the 3D route is an investment.

Simon added: “With this type of work you will need to commission several days of expertise – but it’s well worth it and the finished product will help any company stand out from the crowd.”

Another addition to the TAG interactive offering is the company’s new approach to PowerPoint.

“We are one of only a handful of companies in the UK who can provide 3D PowerPoint presentations,” explained Simon. “For these, the audience has to wear 3D glasses and the whole presentation seems to stand out from the screen! It could be something to consider for that next jaw-dropping presentation or product launch!”

Established in 1986 by David Avery who still heads up the agency, TAG is one of Cambridgeshire’s longest-running design agencies.

The agency is a hotbed of creativity and prides itself on devising innovative, thought-provoking and above all creative solutions to clients’ marketing and branding needs.

The full-service creative agency offers brand consultancy, printed literature and website design. Their philosophy is ‘London agency expertise with rural agency intimacy’.

TAG specialises in a range of sectors including FMCG, Pharmaceutical, Construction, Technology and Charities.

The impressive client list includes many well-known consumer brands including Greene King, New Covent Garden, Branston, Typhoo, and OXO as well as local companies like Scotsdales, NAPP and Cambridge Online.