Canadian men's grooming market to post a CAGR of 2%

Press Release   •   Jul 13, 2012 15:47 BST

The Canadian men's grooming market is projected to post a CAGR of 2% in constant value terms to reach a market size of C$761 million by 2016. Men's shaving and men's deodorants are projected to remain the main drivers in this category in terms of market size.

The Canadian men's grooming market grew at a compound annual growth rate (CAGR) of 3% across 2011, to reach a total market value of C$691 million.

In terms of value, growth within the Canadian men's grooming market was predominantly driven by men's shaving. The segment grew at a CAGR of 2% in 2011 to reach a value of C$468 million. The results for men's shaving reflect the 2% rise in terms of current value sales in men's razors and blades, resulting in actual value terms of C$337 million in 2011.

The volume of men's razors and blades did however decline by approximately 1%, which means that a portion of the increase in value was due to price increases for individual products.

The Canadian men's grooming market saw Procter & Gamble hold on to its overwhelming dominance in terms of market value, with a share of 51%.

Procter & Gamble's supremacy comes from its 81% market share of men's razors and blades, followed by a second-place showing in men's post-shave (19%), first place in men's pre-shave (42%), and third place in men's toiletries (16%).

For more information on the Canadian men's grooming market, see the latest research: Canadian Men's Grooming Market Report

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