UK Government

Central Office of Information: COI launches Direct and Relationship Marketing Operational Suppliers Framework review

Press Release   •   Jan 12, 2010 10:44 GMT

The Central Office of Information (COI) is renewing its framework (roster) of suppliers that specialise in direct and relationship marketing operational services.

The Central Office of Information (COI) is renewing its framework (roster) of suppliers that specialise in direct and relationship marketing operational services.

The current framework, worth up to £25 -30 million per annum, was established in 2006 for use over a maximum of four years.

The new framework will consolidate certain areas and introduce new elements based on how COI expects the market to develop.

Suppliers will be selected through a rigorous procurement process on the basis of their proven ability in the following specialisms:

·        Contact Centre (Live and Automated)

·        Data Services

·        Email

·        Face to Face (Field and Experiential)

·        Mailing House and Fulfilment Services

·        Digital Personalised Print; and

·        Direct Marketing Consultancy

New EU regulations require that all suppliers on a framework "capable of performing the proposed contract" are invited to compete for each piece of business.

The framework has been divided into seven 'lots' and, where appropriate, ‘labels’ to provide easy to access short lists for competition.

Marc Michaels, COI Director of Direct and Relationship Marketing, and whose team of accomplished direct marketing professionals is undertaking the review, said:

“COI prides itself in ensuring we have the very best suppliers across the wide range of Direct and Relationship Marketing activities that we undertake, so that we can develop effective and cost efficient activities on behalf of our government clients and the citizen.

“This is a great opportunity to refresh our supplier base and ensure we are prepared for the coming years to continue to deliver excellent service through excellent supplier partnerships.”

All suppliers interested in applying for the direct marketing services framework should register at and complete the pre-qualification questionnaire (PQQ), by 10 February.

To help agencies assess whether they meet the criteria and have the right skills, they should read the information carefully before they apply. All information will be available at the above link.

Questions about the framework can be sent via the messaging tool on the website, and questions and answers relevant to all applicants will be published online.

The framework review is expected to be completed by September 2010 with the new framework to go live on 1 October 2010.

Notes to editors

  • COI maintains and uses around 30 world-class frameworks of suppliers which are the 'best of the best'; taking into account the anticipated needs of COI and its government and public sector clients.
  • Existing agencies providing DM operations can be found on the current Direct Marketing Service framework
  • In accordance with the Public Contracts Regulations 2006, this framework has been advertised in the Official Journal of the European Union (OJEU)
  • There will be further Direct Marketing framework lots issued in the near future concerning certain aggregated contracts, this will include Door Drops, Inserts and Data purchase.  The framework review for Direct Marketing Creative agencies will also be undertaken separately.
  • A full list of lots and labels is available on request.
  • Contacts

    NDS Enquiries
    Phone: For enquiries please contact the above department