Chainformation

Chainformation helps ICEBAR BY ICEHOTEL set the course for expansion

Press Release   •   Feb 19, 2013 18:35 GMT

(MALMÖ, SWEDEN) -- Chainformation, a leading provider of software for retail, franchise and chain businesses, today announced that its franchise software platform, CCM, has launched across the ICEBAR by ICEHOTEL franchise, including locations in Copenhagen, Istanbul, London, Oslo and Stockholm.

By implementing CCM, the ICEBAR BY ICEHOTEL network now has access to a high powered Intranet that serves as the network’s main delivery vehicle of know-how, business data and content, while improving day-to-day communication, franchise compliance, and brand consistency throughout the network.

Other key features of the franchise software platform include a media library with template design functionality of marketing materials, a sales reporting module, and digital franchise manuals.

 “So much more than an Intranet, CCM is a franchise software platform that enables faster, role-based communication, encourages collaboration, and simplifies the use of critical documentation. Every ICEBAR BY ICEHOTEL location now has one single point of entry from where it can access franchise manuals, design marketing materials and report daily sales, all while receiving news and updates from the ICEBAR BY ICEHOTEL universe. With CCM, ICEBAR BY ICEHOTEL is better equipped to grow as a franchise,” says Anders Hall, Sales and Marketing Manager at Chainformation.

In 2012, ICEBAR BY ICEHOTEL launched an updated brand identity and centralized marketing strategy. At the same time, the chain launched an aggressive growth plan which considered new locations in markets such as France, Spain, Germany and the United States. With the need for a franchise communication platform larger than ever before, Chainformation was handpicked from a list of several international software developers.

ICEBAR BY ICEHOTEL partnered with CHAINFORMATION not only for their expertise in technical environments and system integration, but also their deep understanding of the franchise industry. Over the past twelve years, Chainformation has provided franchise software for some of Europe’s most demanding franchise concepts and chain stores.

As part of the scope, Chainformation also revamped the ICEBAR BY ICEHOTEL franchise manuals. Previously maintained in printed form, updating and sending out revisions to franchisees was both time consuming and cumbersome. Instead, Chainformation developed a digital franchise manual which made for easier reading, and could be updated and accessed in real time.

“With CCM by Chainformation, we have a truly global platform that combines our franchise communication needs and digital franchise manuals in a one-stop system. We are equipped for future expansion and growing with limited ramp up time. Rather than bombarding our franchise locations with e-mails and phone calls, we can customize the communication flow and share relevant content on a need-to-know basis in seconds,” explains Dan Hollström, Development Director at ICEBAR BY ICEHOTEL.

A full franchise case study about the project can be found here. For more information, please visit www.chainformation.com


About Chainformation

Chainformation is a leading developer of franchise and retail specific software that helps equip work forces with timely, relevant and critical know-how. Clients include franchise and retail chains such as ICEBAR by ICEHOTEL, Wayne’s Coffee, O’Learys, and Akzo Nobel. With over 2,500 store locations served, Chainformation handles nearly half a million logins every month. The company was founded in 2000 and is headquartered in Malmö, Sweden.

About ICEBAR by ICEHOTEL

ICEBAR BY ICEHOTEL is part of ICEHOTEL, the world's first ice hotel. Located in the village of Jukkasjärvi, Sweden about 17 km from Kiruna, and existing each year between December and April, the ICEHOTEL is entirely made out of snow and ice blocks taken from the Torne River.

The first ICEBAR BY ICEHOTEL opened in partnership with ABSOLUT VODKA in the original Icehotel in 1994.

Operating as a franchise concept since 2002, ICEBAR BY ICEHOTEL can now be found at ICEHOTEL in Jukkasjarvi and in five major cities: Copenhagen, Istanbul, , London, Oslo and Stockholm. Together, these ICEBARS serve more than 600,000 customers each year.