Vision Express

Charity ambassador joins Vision Express to officially open optical store at Tesco in Trowbridge

Press release   •   Mar 16, 2018 15:41 GMT

As the UK celebrates World Glaucoma Week (11-17 March), the new ‘Vision Express at Tesco’ store in Trowbridge officially opened its doors, with a celebration led by an International Glaucoma Association (IGA) team member.

IGA representative, Eryl Williams, was on hand to help cut the ribbon on the premises and give his advice on the condition, which is thought to affect over 15,000 people in Wiltshire’s Primary Care Trust.

Having previously been a researcher in the pharmaceutical industry, Eryl has worked with the IGA for five years and is devoted to raising awareness of glaucoma amongst professionals, patients and the public. As he unveiled the optician’s new premises, which is home to sophisticated sight screening equipment and can deliver a thorough eye health service to local residents, he explained: “Joining the team in the Trowbridge store has provided a fantastic opportunity to raise awareness about glaucoma.

“Often known as the ‘thief of sight’, you wouldn’t know you’ve got glaucoma unless you visited your local optician,” Eryl continued. “This is because one eye will compensate for the damage in the other and it’s only when the damaged areas merge that you’d realise you have lost some vision. That’s why it’s so important to have your eyes tested regularly.”

Vision Express at Tesco Trowbridge store manager, Yan Li said: “With more than 15,000 locals living with glaucoma, we’re here to ensure their vision is the best it can be. We have over 100 ways to test your eyes, to assess how they’re working and help detect serious conditions such as high cholesterol, high blood pressure, diabetes and increased risk of stroke. It’s great that Vision Express is now in such a convenient location for local people to drop in and get this essential health check, and we’ve been overwhelmed by the support we’ve received from the public in our opening week.”

The Trowbridge optical store is one of more than 200 ‘Vision Express at Tesco’ outlets launching across the UK in 2018 and showcases a purple-infused rebrand being introduced across the entire Vision Express network.

Introducing a refreshed logo and striking purple and green colour décor the new stores feature bright sofas and wooden flooring, delivering a modern, inviting and vibrant environment to encourage customers to feel at ease.

Vision Express’ acquired Tesco Opticians at the end of 2017. In preparation for the expected increase in demand for frames prompted by the acquisition, a £1.5 million investment has been made at Vision Express’ Nottingham-based Technical Centre.

The national home of Vision Express’ laboratory, the Technical Centre currently produces more than one million pairs of glasses a year but following the investment, production capacity is expected to double during 2018.

Vision Express CEO Jonathan Lawson added: “This is a hugely exciting time for the Vision Express family, and we’re delighted to welcome new team members to the company and provide a seamless eye health service to former Tesco optical customers. Crucially, we’re pleased to now be able to offer our vision expertise in a convenient location to residents.”

About Vision Express

Vision Express is one of the largest optical retailers in the UK and part of GrandVision, the global leader in optical retail operating in more than 40 countries, spanning over 6,500 stores and online.

With almost 600 stores nationwide, Vision Express first opened its doors in Newcastle in 1988. Built on a passion for the profession, it has gone from strength to strength, driven by a commitment to unparalleled customer service and providing the best individual optical care, the right product and great value. Customers can select from a vast range of genuine designer brands and the latest technology lenses, through to complete glasses from £39.

With around 6,000 employees, Vision Express makes a significant difference to the communities it operates within, and the organisations it chooses to support. As part of its commitment to Vision. Taken Seriously, and as a responsible and caring retailer, Vision Express is proud to partner with a range of healthcare charities, which have touched the lives of customers and teams. These companies provide vital support to people affected by vision-related conditions. They are part of the Vision Express Charity Project and include:

  • Childhood Eye Cancer Trust (CHECT)
  • International Glaucoma Association
  • Macular Society
  • Stroke Association
  • Temple Street University Hospital
  • Brake