Vision Express

Child-friendly frames in summer shades - presenting Miraflex eyewear at Vision Express

Press release   •   Mar 13, 2015 11:47 GMT

A stylish new collection of frames has hit shelves at Vision Express – specially designed for boys and girls aged from 0 to 5 years old.

The functional Miraflex eyewear is hypoallergenic, latex-free and has no metal parts, making it a must for parents with little ones who struggle with ill-fitting frames not fit for purpose.

An adjustable headband makes the frames stay snug and centred, with the bridge configured to deliver comfort by evenly distributing the weight of the glasses.

A hinge-free construction takes away the worry of injury, and the 8-piece range offers attractive frames in a range of shapes, perfect for summer in silver, pink and blue shades.

With a sturdy but flexible design, the eyewear is great for all activities, combining style with safety, function and quality for babies and toddlers.

As studies show children's eye tests at a 10-year low with only 19% of them taking their free test, Vision Express is urging parents to have their children tested and hope stylish ranges such as Miraflex prove a great incentive for those concerned about cost and durability of frames.

The Miraflex collection is available at selected Vision Express stores nationwide priced £20 with an NHS voucher.

Vision Express has over 390 stores nationwide and continues to maintain its position as one of the leading and most trusted opticians in the UK and Ireland.

Since its conception in 1988, Vision Express has gone from strength to strength, focusing on customer service in order to provide the best individual optical care and deliver the best service, the right product and great value. 

Vision Express is proud to support The Childhood Eye Cancer Trust (CHECT) a UK wide charity for families and individuals affected by retinoblastoma.