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China disposable diaper market: RMB 20 billion industry in 2011

Press Release   •   Feb 28, 2013 16:13 GMT

The China disposable diapers market is suggested to have reached a value of around RMB 20.096 billion in 2011. This industry is split into two distinct sectors: baby disposable diapers, and adult incontinence supplies. The baby disposable diapers sector is by far the larger of the two, reaching a value of RMB 18.46 billion in 2011 and growing 27.7% year-on-year. The adult incontinence supplies market reached a value of RMB 1.636 billion in 2011, growing 33.9% year-on-year.

In recent years, the baby disposable diaper industry of China has developed rapidly, but the market penetration rate is still much lower than that in developed countries; in 2011, China's market penetration rate was just 40%. With the growth of per capita disposable income and the fourth baby boom (2010-2015), Chinese baby disposable diaper market will embrace a broad development space.

In 2011, top four manufacturers Procter & Gamble (17.4%), Hengan, Unicharm and Chiaus contributed 55% to the total sales volume of baby disposable diapers together.

For more information on the China disposable diaper market, please click here: China disposable diaper market

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