China disposable diaper market: RMB 20 billion industry in 2011

Press Release   •   Feb 28, 2013 16:13 GMT

The China disposable diapers market is suggested to have reached a value of around RMB 20.096 billion in 2011. This industry is split into two distinct sectors: baby disposable diapers, and adult incontinence supplies. The baby disposable diapers sector is by far the larger of the two, reaching a value of RMB 18.46 billion in 2011 and growing 27.7% year-on-year. The adult incontinence supplies market reached a value of RMB 1.636 billion in 2011, growing 33.9% year-on-year.

In recent years, the baby disposable diaper industry of China has developed rapidly, but the market penetration rate is still much lower than that in developed countries; in 2011, China's market penetration rate was just 40%. With the growth of per capita disposable income and the fourth baby boom (2010-2015), Chinese baby disposable diaper market will embrace a broad development space.

In 2011, top four manufacturers Procter & Gamble (17.4%), Hengan, Unicharm and Chiaus contributed 55% to the total sales volume of baby disposable diapers together.

For more information on the China disposable diaper market, please click here: China disposable diaper market issues news updates and report summaries covering all major industries and sectors. The service provides additional client monitoring and timely alerts to breaking industry and sector news leading the day's business headlines. News articles, written by our staff, contain additional analyst insight, providing value added insight for our readers. News updates and real-time alerts on newly-released market reports are also available from our Facebook page, Twitter feed @CandMResearch and RSS links. We also welcome inquiries from business journalists and the news media.