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China retail tissue market dominated by Hengan Fujian Holding Co Ltd

Press Release   •   Jun 03, 2013 10:34 BST

The China retail tissue market is suggested to have reached a value of over RMB87 billion by the end of 2012, growing at a CAGR growth rate of around 15% between 2008 and 2012. It is forecast that between 2012 and 2017 demand will slow to a CAGR of 10%

Toilet paper is the biggest category in this industry, making up around 78% of total sales, at RMB 68 billion in 2012. As a vital necessity for every day life, toilet paper enjoys the highest product penetration for retail tissue in China, as well as the largest consumer base in the country. Current value growth of toilet paper in China reached 14% during 2012, due to the growing consumption volume in the country, and Chinese consumers increasingly looking for better products. Kitchen towels registered the highest growth of all categories in retail tissue, with 28% current value growth between 2008 and 2012.

The leading player in the China retail tissue market continued to be Hengan Fujian Holding Co Ltd, which increased its market share from 9.8% in 2011 to 10% by the end of 2012. Hengan dominated all categories of retail tissue in China during the forecast period, except for paper tableware, which was led by Guangdong Vinda. The top three players in retail tissues in China held a joint share of around 25% in 2012.

The Chinese retail tissue market is expected to demonstrate strong growth between 2012 and 2017, although not as strong as previous years have witnessed. This can be viewed as part of a bigger trend in the Chinese economy, which is witnessing a slowing pattern after years of high growth.

Despite this, the increased personal wealth of Chinese consumers, and a growing awareness of personal well-being are likely to be key drivers in the retail tissue industry over the coming years. This is also taking into account the fairly low per capita consumption of retail tissues in China over the forecast period.

For more information on the China retail tissue market, see the latest research: China retail tissue market

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