Lindsell Marketing

Chinese brands in Europe

Press Release   •   Nov 04, 2010 13:28 GMT

London - November 04, 2010 – Lindsell Marketing has released the first in a series of video blogs (vlogs) intended to share its senior team’s vast experience in content creation, marketing strategy and media relations. In the first vlog Paul Lindsell, Managing Director, gives top tips to Chinese brands looking to connect with Western consumers.


As more and more Chinese brands decide to enter European and Western markets, Lindsell Marketing, with its international staff and experience delivering global multi-media relations, tackles the issue of brand communication across continents. Lindsell Marketing has specialised in working with Hong Kong based electronic brands to build their brand identity and online presence across Europe.  With its knowledge in customer audiences globally and what makes them tick, Lindsell Marketing is able to light the way for Chinese brands looking for a way into western consumer’s homes and hearts.


Could this be you? Want to find out how to connect to your audience? Then follow this link to find out more:


Paul Lindsell, Managing Director of Lindsell Marketing, comments: “At Lindsell Marketing we are passionate about communications. That is why we do not waste your customer’s time and your brand’s appeal on irrelevant updates.  Instead we devise specifically tailored strategies to engage your audience in a truly relevant fashion.


“Whether your audience comprises consumers or distributors, brands in the West need a personality to really engage with their targets. As Chinese brands make their first forays into previously untouched western markets, it is important for them to find an experienced partner with an understanding of what makes western audiences tick, as well as understanding the kind of product marketing support that European distributors expect of their suppliers. We hope our vlog can be a helpful starter to all those Chinese and Hong Kong based companies looking at breaking into Europe!”


Further to a recent re-launch Lindsell Marketing has shifted its focus from ‘vanilla’ press relations to a broader spectrum of content and communications strategy creation. This new focus reflects not only the changing times and development of new media, but the changing business and consumer appetite for news which has to be relevant, useful and up to date. Lindsell Marketing’s diverse and experienced team can offer expert industry knowledge from across the board, helping clients talk to customers about the latest issues they really care about.




About Lindsell Marketing

Founded in 1994, Lindsell Marketing ( specialises in content driven marketing and PR programmes. Working with household name companies such as Pitney Bowes and Siemens, Lindsell Marketing helps its customers to demonstrate their expertise through thought-leadership and research-based analysis, at the same time providing content for lead generation campaigns, search engine optimisation, sales presentations, PR, advertising redeemables, and much more.



Dina Morton, Content Director, Lindsell Marketing

Tel. 020 7402 0510        Email.