Value sales within the Chinese electronic retailers market experienced a current value growth of 7% through 2012, to reach a value of RMB855 billion.
Better living standards have shifted people's focus from satisfying basic needs to pursuing a higher quality of life, creating significant opportunities within the Chinese electronic retailers market.
The number of outlets within the Chinese electronic retailers market grew at a significantly slower pace in 2012, of 6%, compared to 14% in 2011. Many leading chained operators adopted rather conservative expansion plans in 2012, with moderate growth in new outlets.
The electronics retailing market in China is quite fragmented, with the top five players jointly representing just over one quarter of total retail value sales in 2012. None of the remaining players in the market accounted for more than 1% of total value sales in the same year.
Suning Appliance Co Ltd continues to take the lead within the Chinese electronic retailers market, with a value share of 11% in 2012, similar to that in 2011.
By closing its non-performing outlets, Suning has accelerated its dual development strategy: flagship stores plus internet retailing. Rising rents is another major factor, as the outlets closed by Suning were mainly located in major cities.
Suning has increased its investment in on-line shopping by acquiring the specialist on-line shopping platforms for mothers and babies as well as for women, www.redbaby.com.cn and www.binggo.com, in September 2012, to expand its product portfolio in both on-line and in offline outlets.
For more information on the Chinese electronic retailers market, see the latest research: Chinese Electronic Retailers Market
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