The Chinese sportswear market has been forecast to increase at a compound annual growth rate (CAGR) of 17.2% over the next four years, reaching an industry value of $32 billion by the end of 2017.
Key factors set to play a part in this market growth include the increase in consumer interest in health and fitness activities, and a growing number of fitness gyms.
The Chinese sportswear market has achieved several milestones since the early 2000's due to an increase in the demand for casual and comfortable sportswear influenced by the burgeoning population and higher disposable income of the middle and higher income group.
China has witnessed a range of activities in the textile and clothing industry value chain over the last few years. It exports products ranging from raw materials, fibre, and fabrics and ready to wear outfits and is also engaged in purchasing cotton, wool, yarn and fabric and textile machinery.
Within the Chinese sportswear market, famous brands consist of Nike, Adidas, Li Ning, Anta, Peak, etc; all of them are engaged in sports shoes and sportswear.
Nike and Adidas focus on the high-end market, their product quality and brand superiority make them take the leading positions for many years.
Li Ning entered the sportswear market at an earlier stage, and it has attached importance to the product quality and marketing, and has gone out of the low-price competition and made brilliant achievements. Now, Li Ning has replaced Adidas to become the second most well-known sporting goods brand in China.
Nike, Adidas, Kappa, Puma and Fila occupy the high-end market, the unit price is about RMB400 or more. The medium-end market is dominated by Li Ning and Anta, and the unit price is roughly between RMB200-400. In the low-end market, XTEP, Peak, 361 °, and ERKE are typical vendors, and the unit price is less than RMB200.
Cross training shoes have become the largest contributor to the athletic footwear market in China. This is due to cross training footwear being worn for a wide variety of sports such as walking, running, tennis and basketball.
Running is becoming one of the most popular sports in China, as evident by the increasing number of runners and participants in each of these international marathon events.
For more information on the Chinese sportswear market, see the latest research: Chinese Sportswear Market
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