Residents at The Lawn residential care home came together to create artwork for Friends of the Elderly’s 2012 Charity Christmas card in partnership with SmartSenda Ltd.
The event took place on Thursday 11th October and ensured those at the heart of the matter were given a unique chance to put their imprint and stamp their own identities on this year’s Charity Christmas card design.
Residents of The Lawn Care Home in Alton were asked to draw, sketch, paint and write about their ‘Memories of Christmas’. Artwork created in the session will then be incorporated in to the final design by Bristol based artist Clare Isaacs.
All profits raised from card sales will help further fund services for older people living in isolation.
Lisa Fay, Creative Director, SmartSenda Ltd, said “Christmas is all about bringing people together and to celebrate our new partnership with Friends of the Elderly we thought this would be a great way to involve the people we have pledged to support.”
Jo O’Boyle, Fundraising Director, Friends of the Elderly, said “Our residents are really excited about being involved in the project, many enjoyed painting or sketching in their younger days and a few are really talented artists. By linking to their memories of Christmas we hoped this would be a really enjoyable, nostalgic session with the result being more than just a great looking card. The residents have a sense of pride and ownership knowing that their artwork could be seen by thousands of people”.
Chris Webb, Co-Founder, SmartSenda Ltd, said “In partnership with Friends of the Elderly we have some great ideas and we have access to fantastic artists and designers like Clare Isaacs. Our website provides an ideal platform for retailing the cards and we hope to make a real difference by helping to raise as much money for the cause as possible.”
The finished design will be revealed at the beginning of November and will be available to purchase in packs of 5 fromSmartSenda. To pre-order your pack please email@example.com or write to SmartSenda Ltd to FOTE Christmas Card, 36 Southbourne Avenue, Portsmouth, Hants, PO6 2HN.
SmartSenda Ltd is a start-up on-line company founded by Mother of two Lisa Fay and her partner of 8 years Chris Webb.
SmartSenda is a unique greeting card concierge service providing high quality, unique products.
SmartSenda offer to choose, handwrite and send greeting cards on behalf of their customers. SmartSenda allow customers to select a card by ‘kind’ or ‘genre’. SmartSenda then intelligently chooses an appropriate card based on the recipients age, gender and notes added by the customer.
Alternatively users can shop for specific cards and have them delivered one week before an event with the option to include a pre-stamped, addressed envelope. All cards are sent via Royal Mail using a first class stamp.
Photographs, images, interviewees and access to our Beta site are available on request.
Contact 1: Lisa Fay Contact 2: Chris Webb
Tel: 07881 207380 Tel: 07525 483968
Company Number 08175469.
Registered Office - 36 Southbourne Avenue, Drayton, Portsmouth, Hants, PO6 2HN.