Rightster

Condé Nast Britain and Rightster Partnership Strengthened with Global Syndication Deal for Vogue Festival 2013

Press release   •   Apr 29, 2013 15:09 BST

UK, London, 29th April 2013: The continued partnership with Condé Nast Britain and online video distribution and marketing specialist Rightster, increases the distribution of premium content to a global audience. The syndication deal for Vogue Festival 2013 strengthens the publishers’ digital marketing strategy, bringing the fashion conscious consumer closer to the content.

Rightster is delighted to be working with British Vogue on this year’s Vogue Festival in association with Vertu, at the Southbank Centre on the 27th and 28th April. Official video content from the weekend long event will be distributed to accredited publishers. Content includes highlights from Saturday and Sunday and presentations from speakers at the event.

Vogue is making their video content from this event available to key media via a Rightster hosted private syndication portal, which can be found at: voguevideo.rightster.com. Additional access of this content on select fashion interest sites not only increases global audience across websites and mobile devices it drives traffic back to Vogue.com, as well as maximizing word of mouth for the event.

The Vogue Festival 2013 includes workshops and panel sessions with some of the industry’s leading names including Alber Elbaz, Paul Smith, Mario Testino, Donatella Versace, Victoria Beckham, Cara Delevingne, Anna Dello Russo, and David Gandy as they discuss everything from ‘How To Build A British Brand’; ‘Behind The Scenes at a Vogue Cover Shoot’; and a guide on ‘How to Make it in Fashion Journalism.’

Condé Nast Britain is the newest addition to Rightster’s rapidly growing Multi Channel Network, which consists of over 500 Channels generating 150million views monthly. In the first 3 months Rightster have increased traffic by 107% for the 8 Condé Nast Channels including Traveller, Wired, GQ, Brides, Tatler, Glamour, Vogue, and Easy Living.

“Rightster focuses on making the task of hosting, distributing and promoting online video content to a global audience as efficient and simple as possible. We are delighted to be working with Vogue and Condé Nast, taking the technical complexity out of reaching and engaging an online audience so these Publications can focus on what they do best” Tabitha Goldstaub, Co-Founder and Senior Fashion Director at Rightster.

For any questions regarding the content available for key media contact: press@rightster.com

For further information on Rightster’s work, to speak to Tabitha Goldstaub or one of the senior team, please contact Heather Timmerman at Rightster

Media Contact: Rightster    

Heather Timmerman  

heather@rightster.com 

+45 31 37 06 77 

www.rightster.com


Rightster manages and operates the world’s fastest growing digital distribution, marketing and monetisation network that connects global media rights owners, publishers and marketers, providing the visibility and control required to optimise the commercial value of online video. Rightster provides a “connect once - distribute to many” solution that allows rights holders to extend the reach of their live and pre-recorded video content to audiences globally via all the leading online media destinations, branded portals, social networking sites, connected TV/gaming platforms and specialist blogs. The solution comprises a managed suite of services that can either compliment or provide a low risk alternative to in house investment in digital skills and systems.

Rightster is already the exclusive digital distribution partner for major rights owners and media firms such as the UK’s largest news provider - ITN, sports news specialist - SNTV, renowned UK newspaper - The Guardian, major premium global sports rights owner – MP & Silva and international media giant – IMG, for global Fashion Weeks including Mercedes Benz New York.

Condé Nast Britain:Vogue.co.uk is published by Condé Nast Digital, a division of Condé Nast Britain, under the aegis of Condé Nast International.  Condé Nast is a leading creator and developer of upscale lifestyle brands online (Vogue.com. GQ.com, Glamour.com, Wired.co.uk) and has been at the cutting edge of web publishing since the launch of the company’s first site, Vogue.com, in 1995, providing services that build on and extend the heritage of the world’s most prestigious magazines.  Condé Nast International is home to some of the world’s most celebrated media brands, including Vogue, Vanity Fair, Glamour, GQ, Condé Nast Traveller, and Architectural Digest.  Synonymous with influential, inspiring and innovative publishing and with a voice in 25 markets, Condé Nast is a division of Advance Publications, and sets the industry benchmark with its print and digital portfolios.

Vogue.co.uk currently receives 26,734,167 page impressions, and 1,562,264 unique users, a month (July to Dec 2012 Google analytics 6 month average traffic figures.)  Vogue.co.uk launched in 1995 and since then has won a host of Awards including the People Voice Webby Award in 2005 and the BSME Magazine Website of the Year in 2006.