The new mobile website will automatically be shown to customers going to www.corksout.com and allows customers to browse and search for wines, read product tasting notes and reviews, and buy wine – in short all the key features of the main website. The move makes Corks Out one of the first wine merchants in the UK to launch a mobile site, continuing a trend of market leading innovation at this family run, award winning independent wine merchant.
Phil Smith, e-Commerce Director at Corks Out, explained "This is about our customers and their expectations. A significant proportion of our customers visit our website on the move, seeking a specific product, say an iconic wine or a champagne. I want to make it easy for someone to order a wine on the commute home and have it waiting for them the next day. We are absolutely focused on offering the best customer service for our customers and this is just one of the many innovations we are moving forward with."
It would appear that the most popular use of the mobile site so far has been to order champagne, maybe because Corks Out has some of, if not the, best online champagne offers in the UK. Currently, Corks Out is selling a bottle of Bollinger Champagne for £30.99 and a bottle of Pol Roger Champagne for £26.95. When asked, Mr Smith said "They are certainly the lowest prices we have sold champagne at, and last time I looked were the lowest online prices in the UK."
Founded in 2003 by Ruth Yates, Corks Out is a well-established, family run Independent WineMerchant in the North West of England, with 5 wine stores in Stockton Heath, Alderley Edge, Chester, Heswall and Timperley. The company has won a string of awards, as is widely seen as a leading light in the wine retail industry. It stocks a great range of champagnes and iconic wines, seeking out unusual and interesting product for its customers. The company launched its web site in 2009 and provides next day delivery of wines, whisky’s and champagnes throughout the UK and Europe.