Costa and McDonald’s have joined forces to kick start a national week of action to clean up Scotland’s roads. The initiative, led by environmental charity, Keep Scotland Beautiful, will bring both companies together to promote the charity’s Give Your Litter A Lift campaign, from the 12th - 20th May.
The roadside litter campaign aims to tackle the growing problem of litter ruining Scotland’s main highways and iconic routes and brings together government, industry, charity and the public sector in partnership to drive forward innovative Scotland-wide programmes and raise awareness of the impacts of roadside litter.
As part of the Week of Action, Costa and McDonald’s will display campaign materials in a total of 27 drive-thru branches throughout Scotland - encouraging customers to get involved and to “give your litter a lift, take it home”. Team members from Costa and McDonald’s at Cameron Toll, Edinburgh gathered to launch the partnership with a litter pick in the car park.
McDonald’s Operations Consultant, Martin Lomax, who operates the restaurant at Cameron Toll said: “McDonald’s are proud to be involved in the ‘Give Your Litter a Lift’ campaign, tackling the growing problem of litter on the roads and on iconic routes. As a business we understand the important role that we play in making the local area a cleaner place for everyone and involvement in this campaign, encouraging customers to take their litter home, is a perfect example of that.”
Signing up to the campaign demonstrates the commitment from both companies to keeping Scotland beautiful.
Victoria Moorhouse, Costa’s Head of Sustainability said: We’re delighted to be teaming up with Keep Scotland Beautiful for this week’s Give Your Litter A Lift campaign, helping to raise awareness of the impacts of roadside litter. At Costa Coffee we are committed to making a positive impact in the local communities we serve, which includes daily litter picks across all our Drive-Thru stores. We hope customers will help support their local Drive-Thru teams and work together to make this campaign a huge success.”
Everyone is invited to take part in the Roadside Litter of Week of Action running from the 12th - 20th May - helping to raise awareness of the issue of roadside litter and spread the campaign message: Give your litter a lift, take it home!
Georgina Massouraki, Roadside Litter Campaign Officer at Keep Scotland Beautiful, commented:
“We are really pleased to secure the support from these two very significant brands. Costa and McDonald’s are ideally placed to engage customers who consume food and drink on the go, and help them to consider how they can dispose of their rubbish responsibly.
“The Roadside Litter Week of Action has captured a lot of attention from across the country, with more than 6000 people committing to take action - but you can still take part. We are calling on businesses, communities and individuals to help bring attention to the 50 tonnes of litter landing on our motorways each month as a result of bad habits. Working together we can send the message that littering is not acceptable in Scotland, in order to have a long-term positive impact on the cleanliness of Scotland’s roads.”
Further information can be found at: www.keepscotlandbeautiful.org/roadside-litter-campaign
Notes to Editors
- Keep Scotland Beautiful is the charity that campaigns, acts and educates on a range of local, national and global environmental issues to change behaviour and improve the quality of people’s lives and the places they care for. We are committed to making Scotland clean, green and more sustainable.
- The roadside litter campaign has been made possible with investment from industry, including members of the British Soft Drinks Association and McDonald’s.
- The national campaign is urging road users to take personal responsibility for their litter, encouraging them to “give their litter a lift, and take it home.
- *All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1000 adults. Fieldwork was undertaken between 20th - 25th July 2016. The survey was carried out online. The figures have been weighted and are representative of all Scottish adults (aged 18+).
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About Costa Coffee
Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa is now part of Whitbread PLC, which this year celebrates its 275th Anniversary as a great British business.
With over 2,200 coffee shops in the UK and more than 1,200 in 29 international markets we are the fastest growing coffee shop business in the UK and are proud to be the UK’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland" by Allegra Strategies for seven years running (2010, 2011, 2012, 2013, 2014 & 2015 and 2016).
Looking after coffee growers is extremely important to us, which is why we established The Costa Foundation, a registered charity with the aim to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, The Costa Foundation has funded the building of 72 schools and improved the social and economic welfare of coffee-growing communities.