Poppy-PR

Derbyshire YMCA 'Go Mobile' Thanks To This Is Media

Press Release   •   Jun 26, 2013 11:08 BST

 

The move came after it was found that many of its clientele access its
services online through their mobile device, in their quest to access supported
housing, innovative learning and development programmes, various schemes for
children and their families and other projects aimed at achieving sustainable
community development.


Managing Director at This Is Media, Dave Morgan said: "We arranged
a meeting with YMCA Derbyshire through a previous strong working relationship
with them.  It was established that many of the people the charity helps,
access the YMCA Derbyshire website through a handheld device such as a mobile
phone or tablet, and they were looking for a better way to get information to
them."

After an initial meeting, This Is Media created a mobile optimised
version of their existingwebsite and
after the initial set up, changes were 
made to remove unnecessary content that wouldn't be required for the
mobile visitor and certain features were highlighted to increase mobile user
activity. Such features involve -

· 
Easy
click to call button

· 
Easy to
book/purchase rooms and courses

· 
Easy
access to social media bar

· 
Latest
updates & contact details highlighted

· 
Maps and
GPS directions for easy access


he Mobile Engine can detect more than
13,000 combinations of handsets and browsers, including iPhone, Android,
Blackberry, Nokia, Motorola, and Sony Ericsson. No matter how customers access
your mobilised site, it will be updated and synced to the desktop website and
be made to fit on all devices.

Dominic Baster, Marketing & Communications Manager for the charity
said: "The feedback from the new mobile optimised version of the website
has been extremely positive, we were impressed with the work This Is Media had
previous done with Derby Homes, and felt that this would allow us to better
appeal to our target market."


The charity will now be looking at using the mobile version of the site
to promote its furniture recycling project in Chesterfield, called New2U,
encouraging those in the community to donate furniture and electrical items for
re-sale and to create 'emergency furniture packs’ for those in need.


Dave Morgan, from This Is Media added: "We were delighted to be
selected by YMCA Derbyshire for this project and hope that many other charities
in the local area will follow suit.  Making sure your website is mobile
optimised is a essential part of communicating with your audience and is
becoming increasingly necessary  as smart
phone become more popular and affordable.


For more information on mobile optimising your website, please visit

www.thisismedia.co.uk

01332 253653

This Is Media is represented by Tina Clough at Poppy-PR, for more
information, please contact: tina.clough@poppy-pr.co.uk


Tina Clough

Poppy-PR

www.poppy-pr.co.uk