Ease the crunch on creative budgets with

Press Release   •   Nov 15, 2010 09:54 GMT

Slashed budgets and increasing pressure from clients demanding fresh, original campaigns is a familiar dilemma for all those working in creative industries in the post-credit crunch era.

Client aspirations and expectations have never been higher but their budgets have never been lower.

Now encompasses the perfect solution for those seeking to produce creative and original above- and below-the-line campaigns for less.

moofe offers extraordinary high-end location photography and environments from around the world especially for commercial use through flexible rights-managed licensing options.  ALL at significantly reduced rates compared to commissioned photo shoots.

Founded by two leading professional commercial photographers with more than 50 years experience between them, and launched post-‘crunch’, really understands the specific needs of today’s under-pressure advertising world.

All moofe’s imagery comes with high dynamic range image files as standard, ensuring perfect integration into any CG production utilising 3D models. And with an ever-increasing number and variety of locations - each one shot from multiple angles - moofe is confident there’s an image available for almost every need. And where there isn’t, cost-effective custom shoot packages are available.

moofe also offers innovative features that you simply won’t find with commissioned photography. Unique 360-degree interactive panoramas help visualise every location, whilst built-in depth and perspective guides streamline the production process, saving both time and money.

What’s more, using moofe really is easy. Clients license imagery according to their exact need - CG artists then take their 3D model into the moofe environment and render them together to create stunningly photorealistic compositions.

Eoin O’Connor, moofe’s chief executive officer, says:  “ offers unprecedented creative options and outstanding quality without the premium price tag. moofe is the perfect solution at any time, but excels in today’s challenging operating environment.”


Our skilled photographers travel the world to capture entire locations in full detail, with each package including a perfectly matched high dynamic range image (HDRI) to guarantee realistic lighting and reflection detail.

moofe's ease of use, from exploring and licensing imagery online to seamless integration into existing workflows, saves time and money throughout the creative process. moofe is the brainchild of award-winning commercial photographers Douglas Fisher and Carl Lyttle, who between them have more than 50 years experience in creating compelling imagery.