AHDB BEEF & LAMB TRADE MARKETING

EBLEX LAUNCHES ‘PERFORMANCE’: A SPECIAL COLLECTION OF NUTRITIOUS BEEF AND LAMB RECIPES FOR CATERERS

Press Release   •   Aug 13, 2012 12:00 BST

EBLEX has produced a brand new recipe book to help school and workplace caterers comply with the Department of Health’s ‘Public Health Responsibility Deal’ by offering their customers healthy, nutritionally balanced beef and lamb dishes.

Entitled ‘Performance’, the book explains the role of red meat in a healthy balanced diet and looks at how eating the right foods and balancing that with moderate intensity exercise can help improve both physical and mental performance. It also features 14 recipes which use added value cuts of beef or lamb and are suitable for a Halal diet, making them ideal for school and workplace caterers.

EBLEX foodservice project manager, Hugh Judd, said: “Like it or not, we spend around sixty per cent of our lives either at work or studying, which means that school and workplace caterers have an important role to play in helping to encourage their customers to eat healthily. Performance is designed to help them do just that.

“All of the recipes contain either beef or lamb, both of which contain a wide variety of essential nutrients, such as protein, iron, zinc and B vitamins, many of which are lacking in people’s diets.

“As well as the recipes, the book contains specific sections on sports nutrition and the nutritional needs of children. It also explains the differences between Red Tractor assurance standards for beef and lamb and the additional guarantees of consistency and enhanced eating quality provided by the EBLEX Quality Standard Mark Scheme.”

Performance is available to download from www.eblextrade.co.uk and a limited number of hard copies, which can be ordered from the website, will also be available on a first-come, first-served basis.

ENDS

EBLEX is the organisation for beef and lamb levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).

It exists to enhance the profitability and sustainability of the English beef and lamb sector. Its aims are:

  • To help the beef and sheep meat supply chain become more efficient
  • To add value to the beef and sheep meat industry.  

The EBLEX Trade Marketing team supports businesses throughout the retail and foodservice supply chains for beef and lamb. From abattoirs and processors to wholesalers, independent and multiple retailers and foodservice operators, we work with businesses to improve their operational effectiveness and assist with beef and lamb product development, marketing and promotion. Visit our website. Twitter. Facebook.