Emmerdale star opens new Poundland store to huge crowds in Dartford

Press release   •   May 15, 2012 14:28 BST

Poundland, Europe’s biggest single price retailer, opened its new store on 5 May in Dartford. Emmerdale star Tom Lister aka ‘Carl King’ officially opened the doors on 12 May and got the celebrations started.

‘Carl’ posed for pictures and signed autographs. Store Manager, Munish Gulati, says: “It was a fantastic day, everyone was having fun! It was a great way to welcome shoppers in Dartford to the new Poundland.”

During the family fun day a DJ entertained the crowds and many lucky shoppers won vouchers to spend in the new store.

David Coxon, Trading Director at Poundland said: “We are delighted to see that the shoppers of Dartford welcomed us into the community. Poundland offers amazing value on many household and branded products and we hope that local customers here will enjoy making us part of their weekly shop.”


About Poundland

Poundland is Europe’s biggest single price discount retailer and winner of the 2011 Discount Retailer of the Year Award. It has over 400 stores in the UK and sells an extensive range of high quality top brand and own brand products all for the single price point of £1 each, providing customers with amazing value every day.

Serving over 4 million customers every week, Poundland is an irresistible shopping experience where shoppers are guaranteed to find over 3,000 quality products and over

1,000 Top Brands, across 17 shopping categories including food and drink, health and beauty, household, gardening, DIY, pet, stationery, books, DVD’s and toys.

With a growth strategy of at least 50 new stores every year, Poundland is again on track to create approximately 2,000 new jobs.

In June 2010, Poundland was acquired by Warburg Pincus, a leading global private equity firm. Warburg Pincus acquired a majority stake with the management at Poundland retaining a minority shareholding and continuing to lead the business.