The Europe home healthcare market is suggested to have reached a value of around $40.6 billion by the end of 2012. Fueled by the rising number of elderly people and technological advancements, the European home healthcare market has experienced significant growth over the past decade.
A pivotal factor in the growth of this market has been the increasing healthcare cost, which have shifted the focus of healthcare from hospitals to home. Initiatives taken by governments to support home healthcare further propels the market. However, limited insurance coverage for home healthcare devices and risk to the safety of patients and home healthcare workers are the major deterrents curbing the growth of the European home healthcare market.
The industry is segmented as products, services, telehealth, and geography. The products market is further classified into homecare testing, screening & monitoring devices, home healthcare therapeutic equipment, mobility assist & other devices, and nutrition and fitness. The home healthcare services market is further segmented into unskilled care, rehabilitation therapy, infusion therapy and respiratory therapy, while the telehealth market includes monitoring devices, services, and managed equipment services. The total market is divided into seven major countries, i.e. Germany, France, U.K., Italy Spain, Russia, and Rest of Europe (RoE).
Germany is the largest market for European home healthcare, followed by France and U.K. The Russian and RoE market is expected to witness a healthy growth over the next five years. Key players in the Europe home healthcare market are Philips Healthcare (The Netherlands), Fresenious SE & Co KGaA (Germany), GE Healthcare (U.K.), B. Braun (Germany), Baxter International (U.S.), Roche (Switzerland), Air Liquide (France), Bupa Home Healthcare, Ltd (U.K.), Healthcare at Home (U.K.), and Linde Group (Germany).
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