Third City has been appointed as the retained consumer agency for the Expedia brand in the UK following a multi-agency way pitch process supported by Ingenuity.
Launched in the UK in 1998, Expedia.co.uk is owned and operated by Expedia, Inc. the world’s largest online travel company. The appointment follows a multi-stage pitch process.
Third City will be working with Expedia to differentiate Expedia within a highly commoditized market and to bring out the pioneering spirit of the brand.
Commenting on the appointment Jill Lloyd, Expedia Senior PR Manager, EMEA, said:
“At Expedia we’re all driven by pushing boundaries and looking for new solutions so we were looking for a PR agency who shared this passion. We saw a number of agencies, but what really attracted us to Third City was their strategic thinking and willingness to embrace and test new ideas and approaches.”
Third City Co-Founder, Graz Belli said:
“Expedia completely revolutionized the travel industry when it was launched and still retains that passion for innovation today, which makes it such an exciting win for us. It’s also fantastic to add another global tech innovator to our client list”.
Expedia is one of the world's leading full-service online travel agents offering access to hundreds of thousands of hotels including boutique hotels as well as major hotel brand names and access to over 400 airlines along with a wide selection of car hire and destination experiences. By combining choice with specialist tools to help refine these options, Expedia.co.uk helps travellers to find and create the trip that best matches their individual requirements. Now with the award-winning Expedia mobile app you can plan and book flights and hotels on the move. The Expedia app offers helpful tools to manage your trip including: airport terminal maps; hotel check out time and flight status notifications; maps to your hotel and a host of other features. Expedia.co.uk partners with loyalty programme Nectar in the UK enabling its customers to collect 200 Nectar points on flight only, hotel or car hire bookings and 1000 points on package purchases through www.expedia.co.uk.
For travel inspiration and tips visit our Facebook page www.facebook.com/expedia.co.uk
Expedia.co.uk is owned and operated by Expedia Inc.. The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers the opportunity to reach a highly valuable audience of in-market travel consumers through Expedia Media Solutions. Expedia also powers bookings for some of the world's leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia(r) Affiliate Network. (NASDAQ: EXPE) For corporate and industry news and views, visit us at www.expediainc.com or follow us on Twitter @expediainc. Trademarks and logos are the property of their respective owners. (c) 2015 Expedia, Inc. All rights reserved. CST: 2029030-50
For more information, please contact Expedia Press Office on 0203 668 6910 or email at firstname.lastname@example.org.