Photowall

Fabel – wall mural collection by Ingela P Arrhenius

Press Release   •   Sep 09, 2014 08:00 BST

Photowall is launching the wall mural collection Fabel, by Swedish illustrator and designer Ingela P Arrhenius. The collection comprises eight imaginative designs – all starring animals.

A happy cat on a fairground ride, an elephant strolling around town and a giraffe with the travel bug. The designs in the Fabel collection (Fabel is Swedish for Fable) contain plenty of ingredients for many a good bedtime story – something the collection’s creator Ingela P Arrhenius was keen to achieve. Her personal favourite is the Town design, inspired by picture books she enjoyed as a young girl.

“When I was young I loved seeing city motifs in picture books, there’s always so much to discover. I envisage Town as a feature wall in a playful, colourful children’s bedroom,” says Ingela P Arrhenius.

Ingela’s unique style is characterised by colourful, retro-scented patterns that are known and loved around the world. The collection for Photowall comprises eight designs – each in two different colour schemes and with a number of different stories.

“The designs in my collection vary widely – a forest, a town, a fairground, to name but a few. However, they go together in terms of style. I simply wanted to work exclusively with all kinds of different motifs that I enjoy as an adult, but which are mainly intended for children’s rooms. I’ve loved working with wallpaper and thinking on a large scale,” says Ingela P Arrhenius.

Fabel is available exclusively from Photowall as made-to-measure wall murals costing £32 per square metre. The interior photos were styled and taken by Sofia Jansson/Mokkasin

About Photowall

We create unique, inspiring wall décor, working with talented photographers and designers from around the world. We offer bespoke wall murals / wallpapers and canvas prints from our wide range, enabling you to create your own personalised environment.

Photowall also works with licensed brands and is an official partner for Disney, Star Wars, Modesty Blaise, Moomin Characters, etc. We use cutting-edge digital printing techniques and our well-established routines enable us to guarantee quality and precision on all our products.