Elan PR Ltd

FALKEN extends partnership with the Red Bull Air Race Team

Press Release   •   Feb 25, 2016 15:42 GMT

Tyre company Falken will extend its sponsorship of Red Bull Air Race pilot Yoshihide Muroya into 2016. Muroya will enter the Master Class of the 2016 Red Bull Air Race Championship, representing Team Falken for the second season in the world’s fastest form of motorsports.

The Red Bull Air Race World Championship features top international pilots flying at speeds of up to 370 km/h through a slalom course of “air gates” – 25m high air-filled pylons. The pilots’ spectacular progress through these air gates tests their precision and speed to the limit. The race is officially recognised by the Fédération Aéronautique Internationale (World Air Sports Federation).

The talented Yoshihide “Yoshi” Muroya is an outstanding aerobatics pilot who has already honed his skills in numerous races throughout the world. Muroya scooped two podiums in 2015 to finish sixth overall in the Master Class category of last year’s Red Bull Air Race.

“We are consistently continuing to invest in the Falken brand and enhance its emotional appeal. The Red Bull Air Race is the epitome of high-tech, inspiration and performance – and these are the core values of the Falken brand. Our partnership with Yoshihide Muroya and his team in their Falken-branded aircraft turns the spotlight on our brand as an integral part of events,” enthuses Stephan Cimbal, Head of Marketing at Falken Tyre Europe GmbH.

“At the same time, we are generating extensive media reach in this very technology and lifestyle-focused environment, including Red Bull’s own media channels. In addition to sponsoring the Red Bull Air Race in Japan, we will make the most of the races in Europe, including Hungary, the UK and Germany, to activate our brand presence.”

Yoshihide Muroya pilot profile

1973 Born 27th January in Fukushima City (current residence)

1998 Began participating in air shows in Japan

2002 Started his own air show team

2009 Began competing in the Red Bull Air Race World Championship

2014 Red Bull Air Race World Championship - 3rd place in second race (Croatia)

2015 Red Bull Air Race World Championship - 6th place overall, with two third place finishes

Red Bull Air Race World Championship 2016 race schedule

March 11 (Fri) / 12 (Sat) - Abu Dhabi, UAE

April 23 (Sat) / 24 (Sun) - Spielberg, Austria

June 4 (Sat) / 5 (Sun) - Chiba, Japan

July 16 (Sat) / 17 (Sun) - Budapest, Hungary

August 13 (Sat) / 14 (Sun) - Ascot, England

September 3 (Sat) / 4 (Sun) - Lausitzring, Germany

October 1 (Sat) / 2 (Sun) - Indianapolis, USA

October 15 (Sat) / 16 (Sun) - Las Vegas, USA

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Elan PR Ltd

Melissa Wicks

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e: mel@elan-pr.com

About Falken Tyre Europe

The Falken Tyre Europe GmbH is the European affiliate of the Japanese tyre manufacturer Sumitomo Rubber Industries Ltd., with about 30,000 employees it's the sixth largest tyre manufacturer worldwide. From its location in Offenbach/Main, the company markets and sells a complete tyre portfolio for passenger cars, trucks, pick-ups and SUVs as original equipment and for the entire European retrofitting market. All Falken products comply with the ISO standards 9001, 16949 and 14001. Developed and tested in the world’s most demanding racing series, the Falken tyres provide the maximum of individual driving enjoyment – at outstanding value for money. Further information under: http://www.falkentyre.com