Elan PR Ltd

Falken’s launches new flagship AZENIS FK453 high performance tyre

Press release   •   May 22, 2012 14:47 BST

Falken has announced that its strongest and quietest ultra high performance tyre, the Azenis FK453 is to go on sale in the UK. For the first time, it will offer a Y speed rating (for 186mph or 300km/h) version. A replacement for the Japanese firm’s FK452, revered by many car enthusiasts for its blend of performance and affordability, the Azenis FK453 will be available in a total of 62 sizes, including a 20” version, to fit sports and performance cars such as the VW Golf GTI, BMW 1 Series M Coupe, Porsche 911 and Audi RS5.

To ensure the tyre was appropriate for European roads and climate, Falken used its engineering team based in Frankfurt to develop the specification. In addition to testing on European public roads and private proving grounds, engineers also gained feedback from Falken’s racing drivers at the Nürburgring who tested the tyres using a variety of cars.. The resulting “NUR-Spec” design incorporates a more warp resistant casing and additional nylon-reinforced cover ply to increase high-speed stability. This construction is complemented by a rounder tyre shoulder, optimising pressure deployment on the tread area.

In contrast to the previous FK452, dry handling has been improved by 25 percent whilst handling on wet surfaces is enhanced by 30 percent, delivering useful gains in control for lane changes and higher speed cornering. A combination of tread pattern and compound changes has led to eight percent reduction over the FK452 in braking distance on wet surfaces. To break the water film and deflect the water more effectively than conventional tread patterns, Falken has implemented three central tread grooves and staggered sipes integrated into the first tread bar on the tyre shoulder. In line with its other new products such as the ZE914, Falken has increased the silica proportion. The strain characteristics of silica offer a larger contact area and better grip for the same tyre diameter, resulting in stronger interaction with the road surface.

To achieve the lower noise levels now expected by consumers, even those running low profile tyres, Falken introduced phase-shifted tread bars. The rounder shoulder contributes to the significantly lower rolling and pass-by noise.

The FK453 has already made its motorsport debut; Falken’s UK drift team is using the tyre in a bid to retain the championship its driver Matt Carter secured last year.

The new AZENIS FK453 range will comprise 62 different sizes (25 to 50 series) making it applicable for a significant number of cars

225/50ZR17 98Y XL                      Audi A4, BMW X1, Volvo V70

215/45ZR18 93Y XL                      Mitsubishi Lancer, Volvo V50

235/45ZR18 98Y XL                      Alfa 159, Mercedes C 63 AMG,

225/45ZR19 96Y XL                      Infiniti G Coupé

265/40ZR18 101(Y) XL                 BMW M3, Porsche Boxster/Cayman

265/35ZR19 98Y XL                      Audi RS5, BMW 1 series M Coupé, Mercedes SLS AMG, Porsche Cayman

245/30ZR19 89Y XL            Audi A3/A4, Alfa 147/GT, BMW 1 and 3 series, VW Golf/Passat

Propel Technology is a specialist marketing and communications agency.

Our specialist sectors include automotive, motorsport, manufacturing, new technology and research.

We do whatever it takes to transform our clients' situation, going far beyond the remit of a regular PR agency.

If your engineers or technical specialists dread the prospect of getting marketing people involved, then you should be speaking to Propel Technology.