Family Investments Welcome New Junior ISAs

Press release   •   Jun 06, 2011 12:22 BST

The government has announced the launch of the new Junior ISA due to launch in Autumn 2011. Family Investments are proud to offer the new scheme as part of their investment products. The Junior ISA will be available to parents and guardians to help them develop savings and provide children with a financial asset. John Reeve, Chief Executive of Family Investments is pleased about the introduction of Junior ISAs, arguing that “Only by offering every family access to a simple savings product that is straightforward enough to be managed without costly financial advice, can the Government enable parents to save for their child from day one and look to address the bigger issue of providing young adults with a financial asset. “

He points out that while it may be called an ISA, it has more in common with the Child Trust Funds (CTFs) which were introduced by the Labour government in 2005 after it featured in their 2001 election manifesto. The new Junior ISA will allow relatives and guardians to make deposits to a fund, which cannot be touched until the child reaches the age of eighteen. The Junior ISA is a tax-efficient incentive for parents to save towards their children’s future, and this is arguably more important than ever as the cost of university education rises fast.

The new Junior ISA has an annual three thousand pound limit. Family Investments are an award-winning children's savings provider and experts in family finances. They have over 35 years' experience providing affordable savings and investment solutions for families and are currently managing a portfolio of over £2.8 billion of family money for more than 1.5 million people in the UK. Family Investments have confirmed that they will be offering a Junior ISA product from day 1, launching on 1st November 201.As Chief Executive John Reeve says, “Children’s savings should be thought of in the same terms as a pension, as a long-term savings commitment that is likely to benefit from exposure to the stock market, particularly in the current low interest rate environment.”


Family Investments has set up a pre-registration news and updates service for those people who may wish to take out a Junior ISA when it launches. This can found on the website at

Family Investments have 35 years experience helping approximately 1.7 million* people in the UK invest in their family's future.

But Family Investments are not just investment specialists, they are family specialists as well, and understand that one of the things common to all families is the desire to do the right thing. The right thing for their financial security and their future.

Family Investments understand that most families have limited resources, so they have a growing portfolio of financial solutions that is accessible to all.

And as a mutual organisation, they’re not owned by external shareholders. They are answerable only to you, their customers.

An award-winning company

In 2010  they won the Investment Life & Pensions Moneyfacts award for Best Child Trust Fund Provider, and remain committed to providing the best products and service to their customers.

Register your details with Family Investments to keep up to date on all the latest developments on the Junior ISA.