Krusell

Finally rock lovers get what they deserve!

Press Release   •   Oct 03, 2012 16:55 BST

At IFA 2012 in Berlin Motörhead launched their headphone brand, Motörheadphönes.

– Both the international  media attention and the support from top rock artists such as Rammstein was huge during the IFA show and our Pressconference with the drummer Mikkey Dee from Motörhead was very well visited, says Anders Nicklasson Brand Manager at Motorheadphones.

At the party after the launch, members from well-known bands like Rammstein, In Extremo and Silly turned up to show their support. The Motörheadphönes staff with guests was later at night seen at the Berliner club White Trash, reinforcing their brand name.

Motörheadphönes will be the first brand that goes towards the rock audience with an artist/band heritage brand for headphones and earphones. This target group is larger than the very successful club/dance/hiphop genre within headphones, according to surveys done together with music streaming services.

The idea to combine professional high quality audio for street use, together with a rock attitude is interesting for the industry. The first brand on the market with this approach is brought to the market by one of the most iconic band in the rock industry with 37 years of touring behind them, who also has the most well-known logo within the Rock industry. Their Warpig t-shirt is sold in over a half million copies every year.

This fall a complete assortment of headphones, earphones, and cases from Motörhead, will be available in stores worldwide. The first generation’s assortment will consist of nine products in total, three headphones, six in-ear models and various cases, pouches and covers. All will be sold under the new brand name Motörheadphönes and expected to be in store early November.

Price range between €49,99-59,99 for the ear phones and €99,99-129,99 for the headphones.  Most models will be smartphone-ready, two of the headphones will be equipped with the new developed microphone ‘Controlizer’, which will be one of the most advanced remote controls on the market.

-No weak-kneed, lily-livered, tin-pot and skinny sounding little pieces of garbage, no, that ain’t Motörhead’s style. These are headphönes designed to deliver everything louder than everything else BUT with the sort of range, clarity and TRUE rock reproduction you’d expect from a band of road warriors who have been at the top of the tree year after year.

Because, like üs, these don't fuck around... remember, if it's too loud, you're too old! as the band says.

Promotion for Motörheadphönes will be synchronized with Motörhead’s European tour this fall as well as their release of the new CD/DVD “The wörld is yours vol 2” late September. International top rock artists have already teamed up with Motörhead to show the support of Motörheadphönes.

For more information about the Motörheadphönes and the band Motörhead, please visit:

www.motorheadphones.com

For further information and comments, please contact:

Mr. Anders Nicklasson

Brand Manager

Phone: +46 313380026

Mobile +46 737079226

E-mail: anders.nicklasson@motorheadphones.com


Mr. Ulf Sandberg

CEO, Krusell International AB

Phone: +46 31 338 00 05

Mobile: +46 709 300 300

E-mail: ulf.sandberg@motorheadphones.com


For images, please contact;

Ms Anna Claesson

Marketing Manager

Phone +46 31 338 00 15

Email: anna.claesson@motorheadphones.com

Facts:

Motörheadphönes is a brand marketed and distributed by the Krusell Group with 130 million SEK in turnover, an annual production of over 3 million cases and bags, and more than 500 employees. Krusell is a Swedish company exporting high-end cases and headphones around the world. After more than 20 years in the mobile phone industry, Krusell is established as one of the leading brands in its niche. Besides cases for mobile phones, and headphones Krusell also produces cases and bags for laptops, and Tablets. Moreover, Krusell are also a subcontractor to Sony, Samsung, Sanyo, Honda, Toyota and LG. The headquarters of Krusell are located in Mölndal, Sweden.

For information about Motörheadphönes, please visit www.motorheadphones.com