Entering for the first time, Goosebumps Brand Consultancy received five nominations in this year’s awards – the highest achieved by an independent agency – for the creative rebrand of Global Blue, previously known as Global Refund, which saw the brand make the move from a B2B model to an international B2C leadership position within global shopping trends and analysis. The nominations received were for best creative strategy, best brand evolution, best implementation of a rebrand, best rebrand in the financial services sector and best corporate rebrand to reflect changed mission.
The Transform Awards is Europe’s only dedicated celebration of rebranding, repositioning and brand transformation. It is a platform for organisations to tell their rebranding stories and to discuss reputational change. The awards programme celebrates excellence in product, regional and national rebrands, with categories that focus on strategy, execution, content and evaluation.
Andrew Thomas, publisher of Communicate magazine, comments: "The number of entries this year was very high, and so too was the calibre. This reflects the growing importance of the Transform Awards, increasingly perceived to be the only true benchmark of excellence in rebranding work."
The winners were notified at a Gala Dinner on 21st March, hosted by presenter TV presenter Steve Mould and attended by Global Blue Executive Vice President, Chief Marketing Officer Arjen Kruger, who commented that, “I remember sitting in a meeting with Goosebumps, around the time we started our relationship. I said ‘you can do what you want with our brand, but don’t change the name.’ And what did they go and do? Well, I’m glad they did. They’ve been brave, they’ve helped us to be brave, and the difference it’s made has been transformational. Receiving a Transform Award cements our collaboration and elevates our work to the next level.”
Simon Cotterrell, Strategic Partner at Goosebumps, added; “Global Blue made the incredible journey from B2B to B2C and we’re proud to have guided the brand through the transformation. The Transform Award is the icing on the cake and testament to the hard and smart work of our growing team.”
Every now and then, a brand comes along that breaks the mould, and does something so powerful that is sends a shiver down your spine, and makes the little hairs on the back of your neck stand on end. They're the brands that stand out, that people take into their hearts, and that become the most successful. They're the brands that we build.
Founded by Simon Cotterrell in 2006, Goosebumps is a branding consultancy with a simple aim: to make brands make goosebumps. The agency helps ambitious businesses grow; and conservative clients be brave, with strategies powerful enough to make the hairs on the back of your neck stand on end. Clients include HSBC, Tesco, Peabody Trust, iRed, Novero, Scorpio, The Route, Global Blue and the Brno Orchestra.