Among the chains that opened new stores in the France apparel retailers market during 2012, Mango, Kiabi, Zara and Besson recorded outlet growth of over 5%. But on the other hand, there is a slowdown in this growth: Some experts claimed that fast fashion could become unpopular in the upcoming years and leave the place of leaders on the market to the ready-to-wear designer brands.
Footwear was rather stagnating in 2012: the growth of Eram chains was around 4% on average, while specialised sport footwear chains, like Footlocker, even saw their value sales growth only slightly above 0%. On the contrary, children‟s fashion was doing well thanks to the growing demographic trends. France is one of the leading European country in terms of birth rate, and together with a more and more delayed birth of the first child, consumers can allow more expensive products for their kids.
Websites dedicated to the sale of designer brands at low prices (for example, vente-privée.com) and stores selling second-hand vintage clothes have become very popular. Similarly, to seduce consumers, some retailers, like H&M, have offered special collections created by famous designers. In 2010, Sonia Rykiel presented her collection for H&M, while, in 2011, consumers could buy a dress designed by Versace for just €100-150 at H&M.
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