Laboratoires McNeil led the France digestive remedies market in 2012, accounting for a12% share of overall value sales. Its leadership was sustained by its four key brands, Imodium, Microlax, Lansoÿl and Pepcid in laxatives, diarrhoeal remedies and H2 blockers. Laboratoires Cephalon led IBS treatments, with its brand Spasfon accounting for a 73% value share; Sanofi led antacids, the biggest value generator (32% share of overall value sales of digestive remedies), with its famous Maalox brand generating 31% of overall value sales. With the arrival of Sanofi in proton pump inhibitors in 2012 (via the launch of Ipraalox), it is highly possible that the overall leadership of Laboratoires McNeil in digestive remedies may be challenged by Sanofi by the end 2013.
The relatively new category of proton pump inhibitors remained dynamic in 2012, with current value growth of 6%, thanks to its long term and combined curative capacity. The second generation of proton pump inhibitors (pantoprazole-based) are usually available in smaller tablets, and thus offer added convenience when compared with the bigger omeprazole tablets.
Over the forecast period, digestive remedies in France is expected to see a negative constant value CAGR of 1%. A more informed French population will continue to favour changes in eating habits and show a preference for softer medicines to alleviate digestive complications. Driven by key players and advertising campaigns, proton pump inhibitors is likely to remain the most dynamic category in digestive remedies, with a CAGR of 1% in constant value terms in the forecast period to 2017.
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