In 2012, Laboratoires Chauvin led the France ear care market, accounting for a 61% value share thanks to its diverse range of products and its strong historical brand presence in France. Multinational companies with local and international brands continue to dominate sales in ear care in France, even though some domestic manufacturers, such as Laboratoires Biocodex (Otipax), continue to operate.
The most common ear care products in France (at more than 50%) are those which are positioned for removing ear wax. Otitis-related issues are the second most frequent ear problems for which French households spend on OTC ear care products.
Ear care is expected to see a negative constant value CAGR of 1% over the forecast period. It is non-priority healthcare expenditure for the majority of French households, except when faced with severe problems. Besides, the use of traditional ear care methods, such as cotton buds, could easily make a comeback during harsh economic times, and hinder the potential growth of more recent products.
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