France electronics retailers market: EUR 17 billion industry in 2012

Press Release   •   Jul 17, 2013 14:49 BST

In 2012, the total number of outlets in the France electronics retailers market was 18,772 with 113 less outlets than in 2011. The main contributors to this decline were small independent retailers: They cannot compete with chained retailers that have greater recognition and could obtain more attractive prices from manufacturers. But as said above, both chained and independent retailers suffered a lot in 2012 with internet sales as their main competitor.

The market leader in terms of value sales, Darty, owned by KESA Electricals, kept its leading position thanks to its image of a retailer with a large offer of products and convenient location in shopping centres. Its developed after-sales services also helped to maintain stable consumer loyalty. But the growth rate showed by Darty was not very impressive in 2012; just 1% progress in value sales. Moreover, dynamic Boulanger could easily outperform Darty.

Some categories, like LED TV-sets or tablets like iPad or Samsung, saw a growth in all the channels, as well as smartphones driving sales everywhere. The most recent launch on the market – Apple stores – enjoyed success thanks to its marketing strategy and geographical location (close to most touristic places).

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