The France grocery retailers market is rather concentrated with around 30 chained retailers registering more than 80% of the total value sales in 2012. Among them, five retailers (Carrefour SA, ITM Enterprises SA, SC GALEC, Auchan France and Système U Centrale Nationale SA) control almost 60% of market sales.
Hypermarkets was the dominant format in French grocery retailers, accounting for 42% of overall value sales in the category (slight decrease compared to 2011 performance). With only 2% of the total number of outlets, hypermarkets obtained the best profitability per store. The reason for this is that consumers could buy all the goods in one place: In a hypermarket they can purchase their meat at the butchers, their fresh pastries and fruits and vegetables – instead of visiting a local market or baker‟s.
The trends of the weakening role of hypermarkets and increasing importance of supermarkets and convenience stores seem to be long-term tendencies. The shift from standard models of hypermarkets (where consumers buy their products once each two weeks and spend their whole Saturday afternoon on shopping) could also be confirmed by the wide introduction of the drive concept in French hypermarkets and big supermarkets.
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