Despite independent retailers dominating the France health retailers market in 2012, the most important growth was registered by the chained retailers, like Marrionaud or Nocibé. However, groups like Atol (a cooperation of independent retailers) also saw the fruits of their strategy thanks to a common marketing campaign through which they were able to attract consumers to their brand. The most dynamic retailer was The Body Shop with growth of 20% in value sales thanks to the opening of four new outlets. Among chained operators, Evolupharm SASU and Giphar led. Both are pharmacy groups with a large number of stores.
All types of stores showed positive growth with parapharmacies/drugstores as the most dynamic channel with growth of almost 5% in value sales. This progress was driven by the good performance of such retailers as E. Leclerc parapharmacy boutiques and the independent chains, like Parashop. In general, a trend for wellness drove the category performance in all channels.
Consumer demand for wellbeing and beauty products is expected to drive sales of health and beauty specialist retailers. On one hand, they offer consumers an experience of personal adorning; this can be confirmed by the growing importance of male personal cosmetics which is linked to the growing selling space in men‟s departments in stores. On the other hand, the positioning of grocery retailers lacks the image of premium products – a thing that is highly appreciated by French consumers during the economic recession in particular. Nevertheless, grocery retailers will also be able to sell mid-price products and so far, will register a high growth rate over the forecast period. In general, health and beauty specialist retailers is forecast to expand over the forecast period.
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