The France homeshopping market is a very fragmented market as the top five players represent less than 30% of overall homeshopping. 3 Suisses France continued to lead the category with an 11% share, followed by PPR SA and Otto GmbH & Co KG with shares of 7% and 6%, respectively. Both companies benefitted from strong reputations in the country, as they were the longest standing companies operating through mail order in France.
Despite the fact that homeshopping companies worked hard on reinforcing customer loyalty through promotional prices and gifts to their customers, they could not compete with the bargains available on the internet or with the larger product offer available online. In addition, internet retailing also allowed consumers to easily compare products as well as share advice with other customers.
The success of internet retailing will continue to strongly impact homeshopping over the forecast period and homeshopping is expected to continue to collapse, recording a negative 9% CAGR in constant value terms. Compared with the review period, this decline will be at a slightly faster pace, which can be explained by the success of internet retailing affecting homeshopping further over the forecast period.
For more information on the France homeshopping market, please click here: France homeshopping market
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